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71% More Likely to Purchase Based on Social Media Referrals [Infographic]

 

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Ecommerce companies that invest in inbound marketing will greatly increase their opportunity to grow online sales, lower COCA (cost of customer acquisition), and increase new customer retention. Consumers connect, rate, discuss, and consume product information and reviews like never before, making a strong online presence paramount for all sizes of ecommerce businesses. Ecommerce inbound marketing makes it possible for online stores to take advantage of the emerging social revolution by gravitating consumers to their own brands and products, driving organic and social media traffic and sales, lowering COCA, and increasing the adoption of customer retention along the way.  

The below infographic design from Killer Infographics is a great illustration of the importance of ecommerce inbound marketing. Feel free to use the embed code for this infographic below if you'd like to publish it to your website or blog and share your own analysis or discussion. Enjoy!

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Ecommerce Inbound Marketing vs Outbound Marketing - Infographic
Ecommerce Marketing Software - All-In-One Inbound Marketing Software

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To learn more about ecommerce inbound marketing and the success businesses can achieve, be sure to check out the HubSpot case study about CoolProducts.com, which increased its social media traffic by 237% in just 4 months with ecommerce inbound marketing!

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comments Comments

Posted by Mike Ewing on Mon, Jan 09, 2012 @ 08:00 AM

COMMENTS

Very nice infogrpahic. A social media presence is extremely important and this helps to show exactly why. 
 
p.s. Is it bad that I have never heard of Victoria's Secret?

posted on Monday, January 09, 2012 at 8:21 AM by Sam Scholfield

Great info! Definitely makes the case for Social vs. Traditional!

posted on Monday, January 09, 2012 at 8:40 AM by Eric T. Tung

Thank you for the info graphic. I do a lot of social media, and some customers ask what the ROI will be. This will be helpful in presenting what kind of impact social media has on purchasing decisions.

posted on Monday, January 09, 2012 at 2:05 PM by Aida

Great infographic, ton of good information. One quick question: Likelihood of purchase "7% if referred" "71% more likely if referred". Does that mean 71% likely to purchase, or 71% more likely than 7%, so about 12% likely to purchase?

posted on Monday, January 09, 2012 at 4:06 PM by dan

of course victoria secret also has pretty woman in underwear (I mean dessous) on their fb page. That helps a great deal

posted on Monday, January 09, 2012 at 11:22 PM by maxwell

71 percent -- can we tie that to click through on Facebook sponsored stories? I love a new metric to tell my clients. If I can tell them that sponsored stories make their customers 71 percent more likely to purchase, the ROI on their facebook campaigns goes through the roof.

posted on Tuesday, January 10, 2012 at 5:40 AM by LeAnne Stowe

Great info. "Tell me more about it" 
 
SMM is the key!

posted on Tuesday, January 10, 2012 at 12:20 PM by Rafael Montilla

@dan Great point and my hunch is that you're right. It just looks cooler showing 71% vs. 7% than it is showing 12% vs. 7%. Still significant nonetheless.

posted on Tuesday, January 10, 2012 at 3:09 PM by Nate Long

Was wondering where Levi's added their "Like" button. On their products or..?

posted on Monday, January 16, 2012 at 10:20 PM by Verne

See the secret to my success by clicking on my name below 
 

posted on Sunday, January 22, 2012 at 8:20 PM by ruben

Hey, 
I can only say thanks for this.Great information. Worth reading.

posted on Sunday, February 05, 2012 at 3:20 AM by Hima Chhag

Comments have been closed for this article.