Fortune 100 Giants Making Splashes in Social Media

by Roshni Mirchandani

Date

March 1, 2010 at 12:32 PM

What do Home Depot, Volkswagen, and Verizon have in common? They all use Twitter to actively promote their businesses online!

The largest 100 international companies (from Fortune Global 500 Index ) are experimenting with social media, and are making big splashes into the online world. From a recent study conducted at Burson Marsteller , 79% of these giants are using at least one of the mainstream social media tools: Twitter, Facebook, YouTube, and company blogs.

Fortune-100-Social-Media-Use

In terms of popularity, Twitter has the highest usage with 65% of companies using the popular micro-blogging site. Following behind is Facebook with 54%, YouTube with 50%, and corporate blogs with 33%. What's more significant is the activity on these platforms, which shows a company's commitment to truly engaging with their customers. An overwhelming majority of corporate Twitter accounts have multiple tweets per day, Facebook Fan Pages have interesting content that is frequently "Liked", and corporate blogs have numerous comments per post.

Big Vs. Small The key takeaway from this study is that social media can be utilized in any and all businesses, whether you are a small start-up or an international icon such as Sony. Every company strives for stellar customer support, effective product marketing, and an increasing consumer base, all of which can be gained through the use of social media. Another takeaway: With some companies creeping up on nearly 100 years of age, the social media phenomenon has recently shown up on the radar within the past 5 years. Who said you can't teach an old company new tricks ?

 


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