6 Human Desires Ecommerce Gamification Targets and How to Engage Them

    by Greg Wise

    Date

    August 25, 2014 at 10:00 AM

    464361455-014428-editedGamification is all the rage at the moment, isn’t it? Everywhere you look, there’s a company with a loyalty rewards program, an app that rewards users for various tasks, and even simple “collect to win” campaigns. Of course, the concept is nothing new. You may have developed a game structure for your company and don't even realize it.

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    4 Tips for a Successful PPC Campaign

    by Ted Ammon

    Date

    August 21, 2014 at 10:00 AM

    484268321-112788-editedThe arguments for and against pay-per-click campaigns have plenty of relevant points, but the biggest one you should take note of is this: It works. Well, it works if you do it right. Those who argue that PPC isn’t worth the money you’ll spend may not have ever crafted a successful campaign. There are a few mistakes that most will make when drafting their first pay-per-click ad. If you don’t correct these issues, they’ll become habit. And when they become habit, you’ll write blogs about how PPC never works.

    You can stop that all right here with these 4 tips.

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    Will Facebook’s Buy Button Start a Fight?

    by Morgan Jacobson

    Date

    August 18, 2014 at 10:00 AM

    facebook amazon ecommerce fightAnd so begins the battle of the internet giants. In one corner, you have Amazon, which has made possible buying almost anything from the comfort of your home. In the other, there’s Facebook, the largest social media network in the world—which also makes possible buying almost anything from the comfort of your home. Uh-oh. Could Facebook’s new buy button actually give Amazon a bit of a challenge?

    Maybe. And maybe not.

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    Ecommerce for Back-to-School Focused on Youth Spending Power

    by Morgan Jacobson

    Date

    July 30, 2014 at 10:00 AM

    back to school ecommerce projectionsThe first day of school is right around the corner, bringing with it the second-most-popular shopping season of the year. The back-to-school season is defined by most as the months of July and August, when parents and college students purchase school supplies that run from pencils and crayons to laptops and new wardrobes. This year’s ecommerce sales during the back-to-school season are on track to increase by 16%, with a total of $50.17 billion spent online.

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    "The Watermill." A Tale of Ecommerce Marketing Automation

    by Juan Macias

    Date

    July 29, 2014 at 10:00 AM

    Watermill-631619-editedI always admired watermills; how human beings are able to generate energy freely through a river flow. I imagine how a baker, centuries ago, had to move that big stone grinding mill by hand, or with the help of animals, and how one day he decides to take advantage of the forces of nature to generate the necessary motion for that heavy stone.

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