Hopefully you've survived Black Friday and Cyber Monday. But now is the time to work on your remaining holiday emails to ensure they stand out from the masses. After all, with over 10 billion dollars on the line for post-Thanksgiving spending, you want the make the most of any marketing efforts, right?
The great thing about holiday ecommerce emails is that shoppers are on high alert for great deals. You’re likely to experience higher open rates and click-through rates than any other time of year. That doesn’t mean you’ll stick out in their minds, though. Remember, you’re battling for dominance among the thousands of other emails they’ll receive this season. How can you come out on top?
While a majority of the population is shopping this holiday season, they’re not all in the same part of the buyers’ journey. Special campaigns that target consumers in various segments will help you boost your open rate ... Read More