Cannibalize Your Brand in the Name of Survival?

    by Pete Raymond

    Date

    October 14, 2014 at 10:00 AM

    cannibalize your brandNo matter how great your idea or your ability to stand out from the competition, there will come a day when your ecommerce company will be eclipsed by new and better ideas. Unless, of course, you’re a forward-thinker who’s ready for whatever technology, innovation, and plain hard work can throw at you.

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    It’s (Already) Beginning to Look a Lot Like Christmas

    by Ted Ammon

    Date

    October 10, 2014 at 10:00 AM

    holiday ecommerceWhy on earth would you start planning for the winter holidays when Halloween isn’t even here yet? If that thought has crossed your mind in the last few seconds, be prepared for a shock: You’re already behind a majority of ecommerce companies. Believe it or not, consumers start their Christmas shopping around August, even if they’re only browsing at that point. If you’re not already thinking about how to handle the holiday rush, you might just get trampled.

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    What GS1’s Voluntary Extended Attribute Guidelines Mean for Ecommerce

    by Glori Blatt

    Date

    October 8, 2014 at 10:00 AM

    gs1_voluntary_guidelinesExtended attributes may not be a term you’re very familiar with, but don’t worry, you’re not alone. The tech-speak term for “product details” is rarely discussed, despite the fact that there are some major changes taking place that have the potential to affect every retailer currently operating an online store. Luckily, these changes also offer a major opportunity for retailers and suppliers to up their game and outstep the competition, if they navigate the changes appropriately. 

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    Psychology of Ecommerce Sales: Staging Your Product Pages

    by Greg Wise

    Date

    October 2, 2014 at 10:00 AM

    best products in the middleWhen designing your product pages, you have quite a few things to consider. Do you group products by type, price, color, size? Do you start with the most-often purchased to drive the popularity to greater heights? What can you do to make sure your buyers choose the best option for your bottom line?

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    How Consumers Are Rewriting Apple’s Brand Story

    by Pete Raymond

    Date

    September 30, 2014 at 10:00 AM

    brand storyCompanies work hard to create a brand that encompasses their message, values, and products. Hitting that note just right isn’t easy, and once you do, holding it is even harder. Brands used to have an easier time of creating and conveying their messages. At one point, the only access consumers had to those brand stories was through traditional outlets like television, print, and radio.

    Ah, but with the internet, all of that changed. Sure, companies now have the ability to reach consumers at any time of night or day. Just remember, it goes both ways. Consumers can not only engage brands whenever they want, they can also alter those brands’ messages, even if unintentionally.

    How the Story Changes 

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