5 Creative Ecommerce Customer Service Solutions You Can Totally Own

by Greg Wise

Date

April 18, 2014 at 8:00 AM

ecommerce-customer-service-tipsWe can all agree that customer service is one of the most important aspects of ecommerce, but it’s possible the techniques have gotten stale over time. How many times have you reached out for help with a product you purchased online, only to be led in circles by an automated phone system? How many emails have you received thanking you for your purchase in which you were greeted as “customer” instead of by name?

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How To Lose Thousands of Dollars in 32 Minutes Using Ecommerce Coupons

by Morgan Jacobson

Date

April 16, 2014 at 8:00 AM

ecommerce-coupon-marketingCoupons can be powerful. They can also be extremely dangerous. Every ecommerce company I've ever worked with has had at least one costly coupon mishap. The problem is, with ecommerce companies small mistakes can be amplified hundreds of thousands of times. One missed task in coupon configuration could cost your company tens or even hundreds of thousands of dollars in revenue. That’s a great way to get fired or go bankrupt, right?

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How Two National Brands Hijacked A Completely Unrelated National Event Without Being Cringeworthy

by Ted Ammon

Date

April 14, 2014 at 10:00 AM

ecommerce-event-marketingWhile millions of Americans tuned in to see the Kentucky Wildcats and UConn Huskies duke it out for the NCAA basketball championship game, another battle to the death was raging on Twitter. Beggin’ Strips reached right out and took a swipe at Tidy Cats with a little drawing with their prediction of the outcome. With this (incredibly ingenious) marketing move, Beggin’ Strips caught the attention of millions.

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April Fools Aftermath: Our Favorite Ecommerce Marketing Pranks

by Morgan Jacobson

Date

April 11, 2014 at 8:00 AM

ecommerce-fooledWe love a good joke, so April Fools is one of our favorite holidays. Last year we introduced Sprocket Vision, and this year you may have seen my article about Google's "Starfish" update -- I got a few of you! Fortunately, plenty of ecommerce companies also love to pull one over on unsuspecting consumers, so we broke down a few of our favorites for you so we can see what made them a success.

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Why 5 Ecommerce Marketing Tactics You Tried Failed

by Greg Wise

Date

April 9, 2014 at 8:00 AM

ecommerce-inbound-marketing-tacticsInbound marketing is a fairly new discipline -- and one that many marketers have struggled to effectively adopt. Have you tried implementing inbound practices that just didn’t work? While there is no exact science to ecommerce marketing, the techniques and tactics we use have been proven. So, why do some people fail? Let’s take a look.

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