3 Workflows That Revolutionized Our Ecommerce Email Marketing Strategy

    by David Gelfand

    Date

    October 23, 2014 at 10:30 AM

    progress-graph-metricsEvery business wants to be able to personally interact with and track their users’ and customers’ actions on their website. Unfortunately, a lack of resources, scheduling, monitoring and flexibility can make it seem close to impossible! At Juil we wanted our customers to find a lifestyle brand, and to do that we knew we needed to engage them, offer them what they were looking for, and measure the response. It was our goal to turn our customers into our greatest brand ambassadors through inbound marketing. We started with workflow automation to communicate with our consumers and keep them engaged with the brand, through personalization, segmentation, and timing. The three workflows we implemented were a welcome series, shopping cart abandonment, and post purchase. 

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    4 Cool Mobile Ecommerce Ideas You Should Steal

    by Morgan Jacobson

    Date

    October 21, 2014 at 11:00 AM

    459062215Mobile commerce is growing at an unprecedented rate, but there are still plenty of people who can’t or won’t buy from their phones or tablets. The reasons vary from hard-to-use mobile sites to lack of payment options. It’s just not enough anymore to create a mobile-friendly responsive design and be done. You have to keep thinking outside the box—or let someone else do it and steal their ideas.

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    Cannibalize Your Brand in the Name of Survival?

    by Pete Raymond

    Date

    October 14, 2014 at 10:00 AM

    cannibalize your brandNo matter how great your idea or your ability to stand out from the competition, there will come a day when your ecommerce company will be eclipsed by new and better ideas. Unless, of course, you’re a forward-thinker who’s ready for whatever technology, innovation, and plain hard work can throw at you.

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    It’s (Already) Beginning to Look a Lot Like Christmas

    by Ted Ammon

    Date

    October 10, 2014 at 10:00 AM

    holiday ecommerceWhy on earth would you start planning for the winter holidays when Halloween isn’t even here yet? If that thought has crossed your mind in the last few seconds, be prepared for a shock: You’re already behind a majority of ecommerce companies. Believe it or not, consumers start their Christmas shopping around August, even if they’re only browsing at that point. If you’re not already thinking about how to handle the holiday rush, you might just get trampled.

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    What GS1’s Voluntary Extended Attribute Guidelines Mean for Ecommerce

    by Glori Blatt

    Date

    October 8, 2014 at 10:00 AM

    gs1_voluntary_guidelinesExtended attributes may not be a term you’re very familiar with, but don’t worry, you’re not alone. The tech-speak term for “product details” is rarely discussed, despite the fact that there are some major changes taking place that have the potential to affect every retailer currently operating an online store. Luckily, these changes also offer a major opportunity for retailers and suppliers to up their game and outstep the competition, if they navigate the changes appropriately. 

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