Will Facebook’s Buy Button Start a Fight?

    by Morgan Jacobson

    Date

    August 18, 2014 at 10:00 AM

    facebook amazon ecommerce fightAnd so begins the battle of the internet giants. In one corner, you have Amazon, which has made possible buying almost anything from the comfort of your home. In the other, there’s Facebook, the largest social media network in the world—which also makes possible buying almost anything from the comfort of your home. Uh-oh. Could Facebook’s new buy button actually give Amazon a bit of a challenge?

    Maybe. And maybe not.

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    Ecommerce for Back-to-School Focused on Youth Spending Power

    by Morgan Jacobson

    Date

    July 30, 2014 at 10:00 AM

    back to school ecommerce projectionsThe first day of school is right around the corner, bringing with it the second-most-popular shopping season of the year. The back-to-school season is defined by most as the months of July and August, when parents and college students purchase school supplies that run from pencils and crayons to laptops and new wardrobes. This year’s ecommerce sales during the back-to-school season are on track to increase by 16%, with a total of $50.17 billion spent online.

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    "The Watermill." A Tale of Ecommerce Marketing Automation

    by Juan Macias

    Date

    July 29, 2014 at 10:00 AM

    Watermill-631619-editedI always admired watermills; how human beings are able to generate energy freely through a river flow. I imagine how a baker, centuries ago, had to move that big stone grinding mill by hand, or with the help of animals, and how one day he decides to take advantage of the forces of nature to generate the necessary motion for that heavy stone.

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    5 Quick Tips Guaranteed to Improve Your Ecommerce Conversions

    by Scott Smigler

    Date

    July 28, 2014 at 10:00 AM

    Conversion Blunders eTailers Should Avoid at all Costs

    One of the fastest ways any online merchant can simultaneously increase revenue and the profitably oftheir marketing is to increase conversion rates, thereby converting more shoppers into buyers.

    My team has run thousands of statistically relevant conversion tests over the past 18 years, and these 5 tips have consistently increased conversion rates for online retailers.


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    3 Reasons an Ecommerce Company Might Consider a Pop-Up Shop

    by Morgan Jacobson

    Date

    July 25, 2014 at 10:00 AM

    Peering_into_Store-383515-editedWhile many brick-and-mortar companies have managed to adopt the ecommerce model and experience immense success, rarely has an ecommerce-only model gone the other direction. The beauty of ecommerce has always been that a physical store isn’t needed. In fact, without overhead costs for storefront rental, the potential for income is much higher. In the face of these facts, some ecommerce companies are doing the unthinkable: They’re opening physical locations known as pop-up shops. 

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