3 Ways to Make Your Ecommerce CTAs More Powerful

    by Ted Ammon

    Date

    July 17, 2014 at 10:30 AM

    powerful calls to actionWe’ve all visited those ecommerce sites that require registration the moment we arrive, haven’t we? This kind of CTA can potentially bring in quite a few leads, especially if those who visit the page are very interested in the products or services. In many cases, however, visitors will leave immediately, unwilling to part with personal information in exchange for a brief glance at the website.

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    Psychology of Ecommerce Sales: Overcoming Buyer Objections

    by Greg Wise

    Date

    July 14, 2014 at 10:00 AM

    93956624-359489-editedNo matter how brilliant your marketing campaign, how closely you identify with your buyer personas, and how successfully you soothe their pain points, buyers will always have one objection or another. Dale Carnegie’s training courses focus on overcoming those objections through a little psychology, but what happens when you’re not speaking to the customer face to face?

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    How to Determine if Your Ecommerce Company Uses the Right Platform

    by Steve Haase

    Date

    July 9, 2014 at 8:30 AM

    BalancingDecision-971388-editedThe recent news that Magento, eBay Inc.’s ecommerce platform, will discontinue two of the programs developed specifically for small and mid-size businesses has left 10,000 ecommerce companies reeling. On February 1 of 2015, these companies will need to find new platforms for their online retail sales, which isn’t as easy as it sounds. How can a company be sure they’ve found the right ecommerce platform to begin with? Here are a few things to watch for.

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    Facebook Trumps MySpace “Blackmail” with Mood Experiment

    by Ted Ammon

    Date

    July 7, 2014 at 10:00 AM

    Happy_KidsWell, not content to let MySpace take the award for “creepiest thing done with our information,” Facebook has bounded way over the line of acceptability. The crazy thing is, no one even knew it was happening. Yep, Facebook made you a part of their experiment, counting on their terms of service to cover that pesky “informed consent” thing.

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    7 Brands That Committed Social Faux Pas During the USA-Belgium Match

    by Jennifer Barry

    Date

    July 2, 2014 at 1:00 PM

    469800675-942774-editedThe World Cup is a BIG DEAL, and seeing our guys go through the first round in the Group of Death is just as big. We're so proud of our team, our coach, and all the American fans.

    The atmosphere here at HubSpot yesterday was buzzing with excitement as we awaited the USA game. When kickoff arrived, we were all present and accounted for, ready to watch the match and cheer our team to victory.

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