How Consumers Are Rewriting Apple’s Brand Story

    by Pete Raymond

    Date

    September 30, 2014 at 10:00 AM

    brand storyCompanies work hard to create a brand that encompasses their message, values, and products. Hitting that note just right isn’t easy, and once you do, holding it is even harder. Brands used to have an easier time of creating and conveying their messages. At one point, the only access consumers had to those brand stories was through traditional outlets like television, print, and radio.

    Ah, but with the internet, all of that changed. Sure, companies now have the ability to reach consumers at any time of night or day. Just remember, it goes both ways. Consumers can not only engage brands whenever they want, they can also alter those brands’ messages, even if unintentionally.

    How the Story Changes 

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    4 Ecommerce Web Design Trends and Predictions for 2015

    by Cherene Etemadi

    Date

    September 15, 2014 at 12:00 PM

    This post originally appeared on the HubSpot Designers Blog. To read more content like this, subscribe to the HubSpot Designers Blog.

    ContentMarketinguniqueThe objective of good design is to make life easier.

    A poorly designed product causes unnecessary stress, creates frustration, and wastes valuable time. Poorly designed websites elicit the same responses and result in low conversion rates and below average returns on investment (ROI).

    An ecommerce web design is not created to serve as a product placeholder; the design is part of the customer service, sales, marketing, and visual merchandising department. If your ecommerce business is not placing importance on ecommerce webdesign, 2015 is the year to do so.

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    5 Fun Tools to Make Ecommerce Easier (and Cheaper)

    by Pete Raymond

    Date

    September 8, 2014 at 10:00 AM

    ecommerce toolsStarting an ecommerce company from the ground up is an expensive endeavor. Everywhere you turn, another company needs money so that you can keep your company running. Some of the expenses you’ll encounter simply can’t be avoided. Others, however, can be reduced or even eliminated, as long as you know where to look for cheap (or free) alternatives.

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    The Psychology of Ecommerce: Overcoming the Bottom-Dollar Effect

    by Greg Wise

    Date

    September 4, 2014 at 10:00 AM

    482232411We talk a lot about picking prices for your products and services, but that’s because so many different factors should be considered. Of course, you have to either keep up with the competition or provide something your competitors can’t. That’s always a great first step. Even after you choose your pricing strategy, you still have more to think about. For instance, did you know buyers are more likely to leave a negative review if they spent the last of their money on your product?

    Well, that doesn’t seem fair, does it?

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    Twitter Hopping on the Ecommerce Bandwagon?

    by Morgan Jacobson

    Date

    September 3, 2014 at 10:00 AM

    155682282With rumors circling that Facebook will soon unveil their “buy” button, is it any wonder that the news now shows Twitter possibly testing and ecommerce program?

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