Why You Need to Worry About the Questions Your Website Visitors DON’T Ask

    by Jake Wobbrock

    Date

    October 21, 2014 at 10:00 AM

    454105263Back in 1576, G. Pettie wrote that famous (and idiotic) saying, “What you don’t know can’t hurt you.” The phrase is often used to justify not telling a person something they’re better off not knowing. Its cousin phrase is, “Ignorance is bliss.”

    Maybe.

    But when it comes to the questions your visitors have on your site, what you don’t know can hurt you—a lot. Choosing to ignore the issue of unasked questions is like the ostrich who sticks his head in the sand. Ignoring problems doesn’t make them go away.

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    5 Marketing Tactics a Salesperson Would Be Wise to Learn

    by Bryson Kearl

    Date

    October 20, 2014 at 2:00 PM

    160629329Prepare yourself for the world’s most obvious statement. Are you ready? Here it is:

    Every company needs to make money to stay in business.

    Alright, now that we’ve gotten that out of the way, it’s time to ask the logical follow-up question: Whose responsibility is it to convince prospects to hand over their hard-earned cash in exchange for your goods or services (or both)?

    If you answered the marketing team, you would be correct. And if you answered the sales team, you would also be correct.

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    5 Reasons Your Salespeople Need to Start Blogging (Like, Yesterday)

    by Chris Heiler

    Date

    October 20, 2014 at 11:00 AM

    482785341**Knock** **knock**

    "Yes? Can I help you?" asked Mrs. Homeowner, peeking through her semi-open front door.

    "Hi! My name is Chris. I work for a landscaping company called Greensward," I replied. 

    "I was driving through the neighborhood and noticed your beautiful home that was recently built," I continued.

    "Have you made plans for your landscaping yet? Here's one of our brochures." 

    "Yes. We're all set. Thanks," she responded as she closed the door.

    That exchange was about 12 years ago. I was a stuttering, sweaty-palms mess of a "salesperson" tasked with canvasing new home developments and handing out ridiculously expensive full-color brochures that no one wanted.

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    How to Set Inbound Marketing Goals

    by Olivia Allen

    Date

    October 17, 2014 at 1:00 PM

    494259751With 2014 coming to a close, it’s a good time to evaluate your marketing efforts for the year. Did you hit your desired results? If you didn’t, don’t be so hard on yourself. It might just mean that you didn’t create the right marketing goals.

    Setting realistic and achievable goals are imperative in any business. They’re the backbone to every marketing function your company is working toward.

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    When Does a Lead Become a Sales Rep’s Responsibility?

    by Bethany Handy

    Date

    October 17, 2014 at 10:00 AM

    476362211Lack of lead nurturing is one of the most common problems in the fields of lead generation and management. HubSpot statistics reveal that only 25 percent of leads are legitimate and should be advanced to a sales rep.

    Knowing where leads are in the buying cycle before moving those forward are essential for optimum efficiency and success. So how do you determine the right threshold to transfer leads to sales?

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