3 Simple Tactics That Build Social Engagement and Foster Lead Generation

    by Devesh Panchwagh


    July 25, 2014 at 2:00 PM

    78817809You may not know it just yet, but your social media followers have been checking you out. Well, not you in particular, but your company.

    They’ve been commenting on statuses, giving the thumbs up to articles that are being posted, and heck, they’re even sharing these articles with their friends, colleagues, and even complete strangers (you know you have few of those followers on your Twitter feeds).

    But are you showing them some love, too? Are you responding to their comments or starting conversations with them, whether those conversations are online or offline? If you are shaking your head no at this point, you are missing out on the love fest.

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    From Prospect To Customer: How Content Influences the Entire Sales Process

    by Jonathan Pavoni


    July 25, 2014 at 10:00 AM

    489775189The heart of the inbound marketing is about attracting strangers from across the internet and nurturing them into delighted customers.

    The question becomes how do you attract these strangers, and then build the necessary credibility and trust that is essential to a long term business relationship? The answer is content.

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    4 Tips for Writing a Killer Blog Title

    by Sierra Calabresi


    July 24, 2014 at 2:00 PM

    493956943Whether you’re an avid blogger, editor or a reader, i’m sure you’ve had that moment when you come across a truly awful blog headline. You know, the kind that makes zero sense, doesn’t relate to the article at all, and you almost feel like you were tricked into clicking on it.

    It’s one of those, “What were they thinking!?” moments. The moment that every single marketer wants to avoid at all possible costs.

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    Wait, Social Media Can be Used at Every Stage of the Sales Process?

    by Alisa Meredith


    July 24, 2014 at 10:00 AM

    social-media-sales-funnelYou remember that prospect who said they’d revisit your product or service “after the holidays” “after vacation” “as soon as (insert bogus excuse here)?”

    You call and email and get nothing, but you think it’s more a matter of their busy schedule than a lack of interest. Is there anything else you can do short of showing up at their office ready to serenade?

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    5 Mobile Marketing Mistakes That Are Easy to Make

    by Rebecca Graves


    July 23, 2014 at 2:00 PM

    178795253Congratulations! You’ve just completed your new website and it looks great on your computer screen. You decide to pull it up on your smart phone and… WHAT? It doesn’t look right. In fact, it looks downright terrible! Now what?

    If it makes you feel better, you’re not alone. Here are five mobile marketing mistakes that everyone makes.

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