The Anatomy of a Conference #Hashtag

    by Chris Strom

    Date

    September 30, 2014 at 2:00 PM

    453221003I’ve attended the INBOUND conference for the past 4 years now. It’s been amazing to see the conference grow in size every year, with an accompanying increase in social media visibility.

    But just how much is INBOUND’s online reach nowadays? In the weeks leading up to INBOUND 2014, I decided to try a little science experiment: track the #INBOUND14 hashtag on Twitter and see what happens.

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    3 Lessons Marketers Can Learn From User Experience Design

    by Morgan Jenkins

    Date

    September 30, 2014 at 11:30 AM

    481909387User Experience design is at the contemporary crux of the software and technology industry (or Consumer Experience, if we want to get the most contemporary).

    The tech arms race is a neck-and-neck, multi-billion dollar battle between thousands of front runners united under a common goal set: make it simple, make it streamlined, and make it sell (whatever “it” is).

    Unfortunately when we really look closely, it seems that customer interactions start with sales teams and User Experience best practices are only applied during product development.

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    Brand Stewardship: How to Grow Your Brand and Protect its Future

    by Bethany Shepard

    Date

    September 29, 2014 at 10:00 AM

    483558771As something grows, it's natural that it becomes harder to control.

    The same idea applies to today's brands. It is natural that a brand wants to continue to grow. But growth comes at a cost. It creates the risk that as your brand grows it could become diluted and lose sight of why it exists in the first place.

    And brands that lose their "big purpose" are the ones that ultimately fail in the marketplace. 

    So how do brands overcome this? Simple. Brand stewardship backed by a rockstar brand strategy.

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    6 Elements of an Ebook That Generates Loads of Leads

    by Scott Yates

    Date

    September 26, 2014 at 2:00 PM

    178418429-1If courting customers is like courting a spouse, getting a prospect to download an ebook is like introducing them to your parents. With the prospective spouse and the prospective customer, they will learn all kinds of things about you.

    When you think of it that way, it should help increase the focus you place on getting your ebook offers in tip-top shape.

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    The Anatomy Of A Solid Inbound Marketing Campaign

    by Matthew Bivens

    Date

    September 25, 2014 at 4:00 PM

    181506962

    To run a successful inbound marketing campaign, it helps to know the basics. Although the look of a campaign can vary widely, the essentials of a great (and successful) campaign remain the same.

    In this post I am going to give you a rundown of the components that make up a solid inbound marketing campaign.

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