Inbound Is the Key to Happiness at Work

    by Aubrey Beck

    Date

    August 28, 2014 at 6:00 PM

    83812897This post was inspired by HubSpot co-founder and chief technology officer (CTO) Dharmesh Shah and the ideas he’s put forth regarding company culture and how he’s creating a company he loves with The HubSpot Culture Code.

    More than 52 percent of Americans are unhappy at work.

    That’s insane! And what’s even more insane is that it doesn’t have to be this way.

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    6 Ways Brands Are STILL Messing up on Facebook

    by Alisa Meredith

    Date

    August 28, 2014 at 10:00 AM

    brands-messing-up-FacebookFacebook marketing. Once the wild west of free advertising, it’s now become a pay-to-play platform, but even as Facebook itself has grown up a little, the brands using it aren’t all following suit.

    Here are some of the ways we (still) see brands squandering their potential on Facebook.

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    How to Build an Inbound Marketing Strategy in 24 Hours

    by Spencer Powell

    Date

    August 27, 2014 at 2:00 PM

    187517532"I'm active on social media."

    "I'm blogging regularly."

    "I'm using SEO best practices."

    "I feel like I'm doing everything right, but I'm not seeing results."

    Do any of these statements sound familiar? A lot of marketers and CEOs we talk to feel like they are doing all the right things.  But, they aren't achieving their goals. 

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    11 Overused Terms in Modern Marketing That Need to be Retired

    by Patrick DePuy

    Date

    August 27, 2014 at 10:00 AM

    178107193Some are blatantly self-inflating, some are too vague for their own good, and others just sound downright disgusting.

    We’re all familiar with those wrung out, miserably overused industry terms that have been leeched of their original potency.

    They’re the ones repeatedly (and often inaccurately) applied to such a broad variety of subjects and situations that they’ve taken on undesirable connotations as a result.

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    How to Write Company Positioning into Your CTAs to Motivate More Conversions

    by Jamie Cartwright

    Date

    August 26, 2014 at 2:00 PM

    478643079The best thing about inbound marketing is that its process is simple: each step is a goal for moving customers closer to a purchase.

    Attract. Convert. Nurture. Close. (Yeah, I know that it's a variation on what HubSpot says, but at Weidert Group we never downplay the impact of nurture—and we still manage to delight.)

    You begin by attracting prospects to your website. You convert the visitors by encouraging them to submit their contact information.

    You use this information to nurture the contacts toward more interest. And, eventually, the most interested leads become customers when your sales team closes their purchase.

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