13 Reasons You're Failing Spectacularly with LinkedIn

    by Marisa Smith

    Date

    November 25, 2014 at 10:00 AM

    180409620LinkedIn is the social network that everyone uses and no one uses well. Twitter and Facebook come naturally enough to most people, and after some practice most companies do a decent job using those platforms.

    But LinkedIn is a different beast. It’s social, but it’s professional. You’re connecting for business purposes, but you shouldn’t try to sell too much. At first glance, it looks like an online resume, but it really isn’t.

    Many professionals and companies have tried using LinkedIn for business or marketing but failed to get much ROI from it. Sound familiar? Here are 13 LinkedIn tips for better business results.

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    Why Your B2B Lead Response Time Is Killing Your Business

    by Chris Getman

    Date

    November 24, 2014 at 10:00 AM

    491668465Imagine you want to buy a new car. So you head to a car dealership, it’s a Saturday, and you’ve done all your research and you’re ready to buy. You tell the salesman you’re interested in a car, and the salesman says “Thank you for contacting me, I’ll be in touch in 24–48 hours,” and walks away. The car salesman calls you two days later, on Monday, while you’re at work, to talk about the car.

    Shocking, right? You were in the buying mindset, taking meaningful action towards a purchase, and were pushed off two days by the salesperson. By Monday, you may have already visited other car dealerships and purchased a car, or at least you’re further down the sales process with a more responsive car salesperson. This is a failure in sales response time.

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    17 Inspiring Facebook Ads to Help Get Your Prospects Clicking

    by Stephanie Jones

    Date

    November 21, 2014 at 2:00 PM

    179693002_(1)Everyone’s doing it these days.

    There was nothing lewd or raunchy meant by that, so get your head out of the gutter, folks. We’re talking about ads on Facebook, which for a number of reasons, has become the norm for businesses marketing themselves on the website.

    These days, it’s so easy for a company's ads to get lost in the abyss on Facebook. It’s the same old tale: Organic reach is down to nearly nothing and businesses are struggling to reach their current or future customers. If your ads aren’t well planned (from your organization’s goals for the ad to the design to the targeting) they will most likely be unsuccessful.

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    How to Personalize Your Content Based on Lifecycle Stage

    by Mike Klevorn

    Date

    November 21, 2014 at 10:00 AM

    179225452Spanning the course of human history, never has the consumer had more currency, influence, and power than today. Why is this? Some call it “The Power of One”, but in short that means the consumer dictates their own buying journey and controls their own interaction with a brand.

    Think about it. If a consumer doesn’t want to see your commercials on TV, they simply fast forward with their DVR. If they don’t want to see your ad online, all it takes is a single click to rid them of your world. In fact, as content consumers, we are actually quite skilled at avoiding content we don’t want to see.

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    Top 5 Ways to Increase Leads for Your Media Sales People

    by Erin Madden

    Date

    November 20, 2014 at 10:00 AM

    chart-growth_copyMany advertising sales managers know that their sales people need to be fed leads if they’re going to make quota. In the past, managers primed the pump with lists. Today, list-buying is less effective than ever before because they go out-of-date faster than ever. And given how different the buying process is today, most media sales managers feel lost about how to generate leads for their reps. The old ways just don’t work like they used to.

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