Dirty Database? Here's How to Clean It Up with Inbound Marketing

by Dan Stasiewski

Date

April 18, 2014 at 10:00 AM

166281571One of the biggest hurdles to launching an inbound strategy for most companies is the existing database of leads. Many of the leads have been accumulated over the years and remained uncontacted except for the occasional sales email, eNewsletter blast or tradeshow invite.

With a database like that, it’s no wonder marketers who plan to make an investment in marketing software want to make sure they have the right list before they launch.

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5 LinkedIn Company Pages You Should Copy. Right Now.

by Ben Wachtel

Date

April 17, 2014 at 2:00 PM

460413491They say imitation is the sincerest form of flattery, and unless it's a very sarcastic impression of your company's CEO, that's probably accurate.

It's very hard to have an interesting LinkedIn company page because the social media network is so business-oriented. Everyone on LinkedIn is there for a reason, which usually involves networking, looking for a job, or learning something new.

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Are You Ready for Lead Scoring? Ask These 5 Questions First!

by Bethany Handy

Date

April 17, 2014 at 10:00 AM

480957819Lead scoring can be a critical tool to help your business automate its marketing process. However, lead scoring is not the right solution for all businesses.

It’s important to understand where your business stands as a candidate for lead scoring before deciding whether or not to implement this highly useful tool into your marketing plan.

Use these questions to help you determine whether or not your business is ready for lead scoring today and what it might take to get you there.

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6 Outstanding Facebook Business Pages (and Why They’re Awesome)

by Olivia Perek

Date

April 16, 2014 at 2:00 PM

179693002Facebook has become the largest social network in the world with over 500 million active users. Think about it this way: the United States alone has a population of nearly 300 million people, so there are almost twice as many Facebook users as there are people living in the United States. That’s a lot of people on Facebook.

With that huge network of people, as marketers we’re presented with an endless opportunity to drive quality traffic to our website, prospect for new leads, connect with new customers, and further relationships with current clients.

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Why Your Marketing Software Needs To See The Future (Not The Past)

by Mike Lieberman

Date

April 16, 2014 at 10:30 AM

174370309The marketing software space is heating up. CRM companies are adding marketing features, marketing automation tools are adding CRM features and it’s getting harder and harder to know what you need, when you need it and how to select the right software for your company.

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