Hot Social Apps to Help Ecommerce Marketers Sell More

    by Julia Donato


    September 22, 2014 at 3:00 PM

    148970525For years, social advertising has resulted in decidedly lackluster boosts in eCommerce sales. Around Black Friday in 2013, IBM tracked traffic and sales at about 800 online stores, finding something pretty depressing: Less than 1% of sales (on this, the ultimate shopping holiday) came from social media networks.

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    8 Content Marketing Experts Every Marketer Should Be Following

    by Alex Sobal


    September 22, 2014 at 10:00 AM

    481527199When you work as an inbound marketer, it’s inevitable that you’ll spend a lot of time online. And when your job duties include being your company’s social media manager, it’s also inevitable that you’ll spend a lot of time finding content to share on your various social channels.

    That being said, as someone who’s currently in charge of the social media duties at our inbound marketing agency, I sift through a lot of inbound marketing content each day looking for the best articles to share with our Twitter followers.

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    4 Signs You’re Ready To Transform Into an Inbound Marketing Agency

    by Eric Pratt


    September 11, 2014 at 11:00 AM

    126503452Most inbound marketing agencies have a history that didn’t used to include inbound services at all. They transformed their agencies to meet the growing demands of their clients and expanded their knowledge and skillsets to allow them to provide a better, more complete service.

    They started in web design, SEO services, branding, or PR and realized there was a groundswell happening before their eyes.

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    You Don’t Know Jack: Learning to Understand and Delight Your Most Important Marketing Asset

    by Jess Marranco


    September 10, 2014 at 10:00 AM

    487441747“I’d like to propose that we spend some time and resources to research our current customers and target market,” the Marketing Director of Company A sheepishly declared during the monthly board meeting, “I just think that we should make sure we’re delivering to the customers we have; you know, keeping them happy?”

    Heads in the boardroom turned to the puzzled CEO.

    “Listen, we love our customers, but we need more of them.” the CEO declared with disdain, “We’ve obtained customers through successful marketing campaigns in the past, and we’re going to use the strategies that we know work. End of story.”

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    10 Years of SEO History: A Beginner's Guide

    by Lisa Isbell


    September 9, 2014 at 10:00 AM

    483838423This isn’t a technical review of SEO over a 10-year span-- plenty of others have already given detailed coverage from that perspective. This is what you should know as an average businessperson interested in a workable strategy for generating traffic to a website.

    Google came on the scene in the 1990’s, along with Yahoo!, AOL, and numerous others that have either faded away or were bought up by the brands we know today. So what has happened since? Let's dive in!

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