5 Mobile Marketing Mistakes That Are Easy to Make

    by Rebecca Graves

    Date

    July 23, 2014 at 2:00 PM

    178795253Congratulations! You’ve just completed your new website and it looks great on your computer screen. You decide to pull it up on your smart phone and… WHAT? It doesn’t look right. In fact, it looks downright terrible! Now what?

    If it makes you feel better, you’re not alone. Here are five mobile marketing mistakes that everyone makes.

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    Doing Inbound Yourself vs. Hiring An Agency: A Comparison

    by Matthew Bivens

    Date

    July 23, 2014 at 10:00 AM

    174394329Should I do my own inbound marketing or should I hire an agency to do it for me?

    If you’re reading this article then chances are you are either asking yourself this question right now, or will be soon.

    You might be a Business Owner, CEO, or Marketing Director, struggling to decide whether to place your marketing in the hands of an agency or to take it on yourself can be a daunting task. I intend to help make that decision a bit easier on you.

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    Google Authorship Photos are Gone. Keep Calm, and Blog On

    by Samantha Winchell

    Date

    July 22, 2014 at 3:00 PM

    KEEP-CALM-BLOG-ONSince June 26th, 2014, photo rich snippets for authors in Google search engine results have been missing. Disappeared. Abandoned. Gone.

    For SEO-savvy publishers everywhere, June 26th was a day of sadness and anger. To be honest, a good majority of us were experiencing mild cases of early-stage grief. But that’s the problem with borrowed space; it’s riddled with unpredictability.

    So what’s an author to do in these troubled times?

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    How to Blog Consistently When You Have no Internal Copywriters

    by Laura Hogan

    Date

    July 22, 2014 at 10:00 AM

    466378527If you don’t have internal copywriters that allow you to blog consistently, you need to solve that problem immediately. Why should you blog? Data has shown that:

    Companies that blog have 55% more website visitors.

    Still not convinced? 

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    10 Web Design Myths, Busted [SlideShare]

    by Kevin Barber

    Date

    July 21, 2014 at 2:00 PM

    178047169-1It’s not (entirely) your fault. After all, you’re not a professional designer. That’s why you hired one. Your designer told you they’re highly collaborative and want your input. Plus, if you’re investing so much in the design, you should get what you want, right?
     
    Well, maybe.
     
    Good design is a tricky thing. Not only do you have to have all the right pieces, you also have to keep out all of the wrong pieces. Wrong pieces poison otherwise quality designs. Somewhere amongst all this “collaboration,” “feedback,” and “approval,” many good designs go bad.

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