17 Inspiring Facebook Ads to Help Get Your Prospects Clicking

    by Stephanie Jones

    Date

    November 21, 2014 at 2:00 PM

    179693002_(1)Everyone’s doing it these days.

    There was nothing lewd or raunchy meant by that, so get your head out of the gutter, folks. We’re talking about ads on Facebook, which for a number of reasons, has become the norm for businesses marketing themselves on the website.

    These days, it’s so easy for a company's ads to get lost in the abyss on Facebook. It’s the same old tale: Organic reach is down to nearly nothing and businesses are struggling to reach their current or future customers. If your ads aren’t well planned (from your organization’s goals for the ad to the design to the targeting) they will most likely be unsuccessful.

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    How to Personalize Your Content Based on Lifecycle Stage

    by Mike Klevorn

    Date

    November 21, 2014 at 10:00 AM

    179225452Spanning the course of human history, never has the consumer had more currency, influence, and power than today. Why is this? Some call it “The Power of One”, but in short that means the consumer dictates their own buying journey and controls their own interaction with a brand.

    Think about it. If a consumer doesn’t want to see your commercials on TV, they simply fast forward with their DVR. If they don’t want to see your ad online, all it takes is a single click to rid them of your world. In fact, as content consumers, we are actually quite skilled at avoiding content we don’t want to see.

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    Top 5 Ways to Increase Leads for Your Media Sales People

    by Erin Madden

    Date

    November 20, 2014 at 10:00 AM

    chart-growth_copyMany advertising sales managers know that their sales people need to be fed leads if they’re going to make quota. In the past, managers primed the pump with lists. Today, list-buying is less effective than ever before because they go out-of-date faster than ever. And given how different the buying process is today, most media sales managers feel lost about how to generate leads for their reps. The old ways just don’t work like they used to.

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    How To Capitalize On Local Business SEO

    by Jessica Acklen

    Date

    November 19, 2014 at 11:00 AM

    166273950Whether you’re a mom-and-pop shop or a global corporation, search engine optimization is impacting your business. It doesn’t matter if you have one location or many, local search engine optimization is worth focusing on.

    But the SEO process is increasingly more complex and it can be difficult to pinpoint exactly what you need to optimize for local business SEO, regardless if you have one or multiple locations. Here's what you need to know to ensure you're correctly capitalizing on local SEO and ultimately, your company's success.

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    How a Simple Promotion Framework Can Support a Powerful Content Strategy

    by Holly Hammond

    Date

    November 18, 2014 at 10:00 AM

    82399211Content marketing is all about who sees your content and how often. But as content marketers, we know there’s more to marketing your content than throwing it out into the universe and seeing what sticks.

    We have a wide array of platforms, tools and knowledge at our fingertips that allow us to get a little help in rounding out the promotion of our content. But at times, it can seem both overwhelming and overkill to deploy all methods of promotion.

    What if you could take advantage of all aspects of promotion without overwhelming your audience? Check out how to maximize your promotion by implementing an integrated approach to your content strategy.

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