How to Improve Your Marketing by Uncovering the Personality of Your Data

    by Andrea Miller

    Date

    October 31, 2014 at 3:00 PM

    167220418Does the term ROI make you roll your eyes? It’s okay. You’re definitely not alone. Even with the amazing reports that HubSpot provides, sometimes numbers and stats cause a glazed look – for agencies and clients.

    Of course, showing results is an important part of keeping clients continually engaged on a retainer. So, it’s important to tell the best story from your data.  Here at Sprout Content, we've uncovered some interesting techniques that we use when reporting to our clients.

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    To Auto-Publish or Not to Auto-Publish on Social Media. That Is the Question

    by Jacquelyn Beckner

    Date

    October 31, 2014 at 10:00 AM

    181633505Should you schedule posts or post organically? We have this conversation about once a month in our office.

    There are pros and cons for both, and ultimately we always end at the same point. Scheduling works, but there needs to be a balance.

    Confession: My name is Jacquelyn and I used to be an auto-poster

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    The First Steps to Personalized Content on Your Website

    by Rebecca Graves

    Date

    October 30, 2014 at 1:00 PM

    185895589-1Personalized web content. No doubt you’ve experienced it. Most likely when you visit Amazon for the umpteenth time to purchase something on your Prime account.  

    For instance, during my visit I might see what I previously searched for, in addition to suggestions for outdoor fitness products, bird toys, and dog treats.

    All of this is based on activity from my previous visits. In addition, I see suggestions for things I’ve never purchased but are based on my gender and, I’m sure, based on what they have inferred from items that I’ve searched for or previously purchased. The big question is - HOW do they do that? The bigger question is - How can YOU do it for visitors to your site?

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    3 Journalism Techniques to Help Improve Your Content Marketing

    by Vanessa Green

    Date

    October 30, 2014 at 10:00 AM

    187524813When I graduated from journalism school seven years ago, I never imagined I’d end up with a career in marketing.

    But after working as an editor for four years, I was motivated to start writing content that wasn’t just ‘the stuff between the ads’.  I liked the idea of using language to educate and convince, and to see how it worked inside of a bigger sales process.

    Having been in marketing now for three years, I’m constantly surprised at how much my experience as a journalist has informed my role as a content marketer.

    So if you’re looking for some editorial insights for improving your content development process, check out my tips below.

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    Why You Need More Than Demographics to Sell Ads

    by Rob Litterst

    Date

    October 29, 2014 at 1:00 PM

    social-media-gameFor decades, every media kit has been touting the same basic demographics: number of readers, gender, ages, HHI, geographies, education, job title, industry, buying intent, authority (ability to buy), budget, etc. In the ‘70s, the kits began to include psychographics — beliefs, attitudes, opinions, and values.

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