What Capabilities Does Your Organization Need To Execute Inbound Marketing?

    by Meg Hoppe

    Date

    October 24, 2014 at 3:00 PM

    465957219Once you’ve determined that inbound marketing will be the most effective way to achieve your business goals, your next step might be to look at your current in-house capabilities to see if you’ve “got what it takes” to execute a strategy successfully.

    Most organizations new to inbound are hopeful they can handle some, if not all, of the tasks internally. But because few companies today are staffed appropriately for inbound, when you look at your team's capabilities and capacity you’ll undoubtedly see that you have gaps – some of them very significant.

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    10 Extraordinary Infographic Examples of 2014

    by Morgan Hauck

    Date

    October 24, 2014 at 12:00 PM

    450795029Infographics are powerful tools that marry design with compelling data. They’re intended to present information quickly and clearly in a more digestible way. In short, they are data + design, information + graphics = infographics.

    To help celebrate how the world is continuing to grasp visual content, here are a few delightful examples of infographic design in 2014 across a few categories. Some are funny, some more serious, but one thing is for sure: Each of these examples is equally inspiring. From static to animated, interactive to responsive, let’s take a look into some fascinating works of art.

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    3 Tips to Writing Tweets That Fit Your Inbound Marketing Strategy

    by Amanda Martin

    Date

    October 23, 2014 at 2:00 PM

    tips-5If you’re a super smarty-pants, you’ll read that headline and be like, “DUH, Amanda! Writing a tweet for inbound marketing is super easy.”

    But is it really, super smarty-pants?

    Believe it or not, there are still companies out there that aren’t on board the social media train. Notice I said train, and not bandwagon. Social media is riding the largest upward trend in its history, and it’s not going anywhere any time soon. It’s only going to evolve and leave behind anyone who didn’t hop on board.

    Social media can be leveraged the best in combination with an inbound marketing strategy. HubSpot suggests applying the 80/20 rule to your social media sharing, and I couldn’t agree more.

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    Taming the Contact Management Beast: 3 Tips to Streamline Your Database

    by Morgan Jenkins

    Date

    October 23, 2014 at 11:00 AM

    177261922We live in an increasingly automated world. Nowadays, it seems that our computers sync programs and install updates without us even realizing it. In a lot of ways, such instantaneous automation is making our lives a lot easier.

    However, it also removes some discretion from processes such as data organization and considers pre-adjusted settings over case-by-case specialization. In the realm of digital marketing, such systems can present far more technological curses than they can blessings.

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    9 Brands Absolutely Crushing it on Instagram

    by Rebecca Graves

    Date

    October 22, 2014 at 2:00 PM

    457758833Wondering if Instagram is a place your company should have a presence? If you’re not there because think that its only about spectacular imagery then you’re missing a big opportunity to engage your audience. True, it’s about the images but more than that, it’s about connecting on a human level.

    Check out the nine companies below that are consistently at the top of the list for brands that are crushing it on Instagram. Maybe they will inspire you as to how you can increase engagement with your own brand.

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