Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]

    by Jami Oetting


    July 30, 2014 at 12:00 PM

    eye_trackingThis post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    Congrats! You've sold your client on the idea that a new website -- one that provides a more user-friendly experience and increase sales and opportunities. 

    Actually making this vision a reality is a whole other story, though. To make this happen, you need understand how your client’s future visitors will see and read the information and visuals you’ve worked so hard on. Will the visitor ignore that compelling call-to-action on the sidebar? Will your fancy navigation only confuse prospects? What information will people remember after they leave?

    Essentially, you need to know the basics of eye tracking research to make any website redesign successful. To get familiar with eye tracking, check out the infographic below by SingleGrain and use these guidelines when working on your next digital project.


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    Written by Jami Oetting

    Jami Oetting is a content strategist at HubSpot and The Agency Post, a publication for advertising and marketing professionals.

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