How to Use Infographics to Get Leads From Your Website

    by Diana Urban

    Date

    March 24, 2014 at 8:00 AM

    screenInfographics let you turn complex concepts, boring information, and eye-glaze-worthy data into visually enticing graphics that catch people's attention. They get shared frequently on social media and have more potential to go viral than a simple text-only blog post with the same information. As a result, creating infographics for your website can get you more traffic.

    But did you know they can also get you more leads?

    By creating an effective conversion path and making these graphics easy to share, you can turn your infographics into lead generation machines. Here's how.

    1) Choose an offer to represent with an infographic.

    How are you getting leads today? Are you giving away ebooks? Free samples? Free trials?

    Take one of your existing offers and think of how you can tease the offer. Get out a notebook and jot down 10 interesting tidbits that are related to your offer, or the problems your offer will solve:

    • Random bits of trivia
    • Statistics of any sort
    • Interesting bits of information

    If you're coming up blank, check out these 10 examples of amazing infographics to get some inspiration.

    2) Create your infographic.

    Don't have a designer at your disposal? No problem -- download these five free infographic templates. They're in PowerPoint, and are very easy to customize. Just input your 10 interesting tidbits and tweak the graphics to fit whatever the bit of information is about. It's actually pretty fun.

    3) Create a blog post to show off your infographic.

    Now that you have a fancy infographic, you need to host it somewhere on your site so people can see it. A blog post is a great way to show off your infographic. You don't even need to write much copy -- just a small paragraph above your infographic to explain what it's all about should suffice.

    Remember to give your blog post an enticing and keyword-rich title. This is important for two reasons:

    • People will be able to find your infographic via search engines using your target keywords.
    • People on social media will want to click on your link and share it with their friends.

    4) Add a call-to-action to your blog post leading to your offer.

    If you don't already have a landing page set up for your offer, create one now -- you'll want people to fill out a form so that they get the offer in exchange for providing you with their contact information. Each form completion is a new lead for you!

    If you already have a landing page created for your offer, that's perfect. Now you should create a call-to-action for this blog post you've created for your infographic. This call-to-action should be hyperlinked to your landing page.

    Here is an example of a call-to-action you can place below your infographic:

    ct-blog-cta-essential-guide-to-internet-marketing_ns

    If you need help learning how to create a complete conversion path on your website, read this blog post for a step-by-step walkthrough.

    It's also a good idea to hyperlink the infographic directly to your landing page.

    5) Provide code for readers to share your infographic on their own websites.

    Don't just hope that your infographic will go viral. Instead, make it as easy as possible for your blog readers to share your infographic.

    Below your infographic, include code that readers can easily copy/paste onto their own websites in order to share your infographic. This code will appear as a text block like this:

    infographic-share-code

    To create a text box, you can use the following code:

    <div style="text-align:center;"><textarea style="width:540px;height:100px;">YOUR TEXT HERE</textarea></div>

    Where it says YOUR TEXT HERE, replace this with the code you'd want your readers to place on their own websites. Make sure to include code that hyperlinks the infographic to your landing page. This way, anyone who includes your infographic on your website will be linking their readers to your landing page. Here's a template you can use (swap out the red copy):

    <a href="http://yourwebsite.com/landing-page" target="_blank"><img src="http://yourwebsite.com/image-path.jpg" alt="Title of Infographic"></a>

    This is how the magic happens, folks.

    6) Make it easy to share your infographic via social media.

    With certain blogging platforms like HubSpot, social sharing buttons will be added to each of your blog posts by default. But if your blogging platform doesn't include social sharing buttons, AddThis is a great alternative. Simply sign up for an account, configure your social sharing bar, and add a bit of code to your blog.

    add-this-1

    Once you create your conversion path and make it easy for people to share your infographic, you'll see the leads start coming in!

    Want to share this post? Here are some ready-made tweets:

    Click to tweet: How to Use Infographics to Get Leads From Your Website - http://hub.am/1jY0lvs by @DianaUrban at @HubSpot #marketingtip #leadgeneration

    Click to tweet: Need to get more leads from your website? Here's a creative way to get leads using infographics - http://hub.am/1jY0lvs #marketingtip

                   

                                         

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    Written by Diana Urban

    Diana Urban is the author of the U Stand Out marketing ebooks, including The 20 Day Twitter Fix, as well as the novel STEALING PARIS. She's also a former HubSpotter (2010-2014). Say "hi" to her on Twitter @DianaUrban.

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