When’s the last time you heard someone ask, “Do you know of any great massage therapists who can also cut my hair?”
Or “I just wish my physician could fill this cavity after we’re done with my yearly physical?”
Most people don’t trust people who claim to be experts in multiple services or skills. We want to choose a provider of services based on her qualifications and expertise to solve our specific problem. We want to have a strong reason for going with this provider over that.
So the question is: What compels a client to choose your agency over another? What differentiates your agency from others in your ... Read More