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Agency / January 24, 2016 5 End-Of-Day Rituals That’ll Make Your Mornings Way Easier
5 End-Of-Day Rituals That’ll Make Your Mornings Way Easier

By Leslie Ye

closing-time.jpg

In my freshman year of high school, I was on the cross-country team. My coach always used to say that the most important thing to remember about running was that the end of the race held as much importance as the beginning.

And it’s the same in the workplace. You could be having an incredibly productive streak, but if you don’t end your day by reviewing what you need to work on tomorrow, you’re preventing yourself from getting a fast start.

Closing rituals ensure that you know exactly what you have to work at the beginning of each day when you walk in the door, and allow you to leave your work at the ... Read More

Agency / January 22, 2016 How to Disagree With Clients Without Being Disagreeable
How to Disagree With Clients Without Being Disagreeable

By Carly Stec

This post originally appeared on the Marketing section. To read more content like this, subscribe to Marketing.  

George S. Patton once said: "If everyone is thinking alike, then somebody isn't thinking."

In business, stirring the proverbial pot can be a good thing. And while negotiating these matters can be challenging -- especially when they involve our teammates or bosses -- differences in opinion will often lead to progress. 

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Agency / January 21, 2016 How to Differentiate Your Agency's Brand: 9 Ways to Stand Out
How to Differentiate Your Agency's Brand: 9 Ways to Stand Out

By Jami Oetting

When’s the last time you heard someone ask, “Do you know of any great massage therapists who can also cut my hair?”

Or “I just wish my physician could fill this cavity after we’re done with my yearly physical?”

Most people don’t trust people who claim to be experts in multiple services or skills. We want to choose a provider of services based on her qualifications and expertise to solve our specific problem. We want to have a strong reason for going with this provider over that.

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Agency / January 20, 2016 The 11 Stages of Inbound Marketing Agency Growth
The 11 Stages of Inbound Marketing Agency Growth

By Mike Lieberman

It's the beginning of a new year. And today, your agency feels shiny and new. You've renewed your resolution to conquer the world.

But come February or the close of Q1, you’ll settle into your previous bad habits, and the world won’t look so inviting. The same issues you had in December will reemerge, and you’ll be talking about the same challenges over and over again.

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Agency / January 20, 2016 11 Interesting Print Ads From the Past Century & How They Hold Up Today
11 Interesting Print Ads From the Past Century & How They Hold Up Today

By Mike Whitney

In the history of American advertising, print has played a vital and interesting role.

Print advertising has been around as long as any medium, surviving the advent of radio, television, and internet, maintaining its steady influence all the while. There’s something truly iconic about a well-crafted print ad, and the agencies and brands that have done it well over the years have seen immense benefits as a result.

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Agency / January 19, 2016 5 Steps to Modernize Your PR Processes
5 Steps to Modernize Your PR Processes

By Jami Oetting

You need to move fast to capitalize on press opportunities for your clients. But fast-moving doesn't mean a lack of processes and procedures. In fact, if you don't have an adaptable yet repeatable workflow in place for planning and executing on a client's communications plan, you're probably wasting resources, including your time and your client's budget. 

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Agency / January 17, 2016 Are You a Micromanager? Take This Quiz to Find Out [Infographic]
Are You a Micromanager? Take This Quiz to Find Out [Infographic]

By Lindsay Kolowich

Ever heard the term "helicopter parents"? They're the hyper-present, overbearing parents who take pay excessively close attention to their kids' experiences and problems.

Well, helicopter parents are to their kids what micromanagers are to the people they manage. While being engaged in your colleagues' lives is important, micromanaging their every move can backfire.

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Agency / January 14, 2016 How to Pick the Perfect Font for Your Design Project [Infographic]
How to Pick the Perfect Font for Your Design Project [Infographic]

By Lindsay Kolowich

When it comes to delighting people with design, details matter -- a lot. The fonts you choose every time you lay out an email, an ebook, or an image for social media end up giving your marketing a polish that makes a big difference.

Trouble is, with so many options to choose from, finding the right one isn't always as obvious as we'd like it to be. Thankfully, there are a few guiding principles out there to simplify the selection process.

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Agency / January 8, 2016 10 Employee Feedback Tools to Track Your Team's Engagement in 2017
10 Employee Feedback Tools to Track Your Team's Engagement in 2017

By Jami Oetting

Finding and retaining top talent is the No. 1 challenge faced by agency executives, according to a survey from ClickZ

That's why so many agencies are renewing their focus on company culture and employee engagement: Once they find a highly skilled, valuable employee, they want to keep him or her, especially in a time when competition for talent is only increasing.

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Agency / January 6, 2016 3 Reasons Why Agencies Should Invest in Iterative Web Design
3 Reasons Why Agencies Should Invest in Iterative Web Design

By Amanda Stockwell

There are no constants in digital. Customers demand change, marketing strategy shifts, and new products roll out -- more quickly than ever. Yet many agencies cling to a traditional model of web development, taking 6-12 months to launch a final, “perfect” website. 

That’s no way to build a website that drives continuous growth, customer retention, and ROI.

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Agency / December 29, 2015 10 Mobile Advertising Companies You Need to Know
10 Mobile Advertising Companies You Need to Know

By Jami Oetting

A new report from ZenithOptimedia predicts that mobile will be the No. 1 digital advertising format by 2018 and account for $114 billion in ad spend. This equals a growth rate of 32% year-over-year, accounting for 90% of new advertising dollars. 

This prediction shouldn't be a surprise -- advertising dollars follow consumers, and U.S. consumers are now spending more time in mobile apps than watching TV

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Agency / December 26, 2015 Marketers vs. Designers: How to Work Better Together [Infographic]
Marketers vs. Designers: How to Work Better Together [Infographic]

By Lindsay Kolowich

It's not uncommon to feel like marketers and designers speak different languages. You have marketers focusing on the timeline, designers focusing on the creation process, and neither of them understanding where the other is coming from.

For example, less than 30% of marketers say designers are anticipating problems and following a transparent process.

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Agency / December 24, 2015 Beat Boredom: 21 of the Best Podcasts, Movies, Shows, Books & Apps to Keep You Entertained While Traveling
Beat Boredom: 21 of the Best Podcasts, Movies, Shows, Books & Apps to Keep You Entertained While Traveling

By Lindsay Kolowich

Whether you're driving across town, stuck on a layover, or settling down for an overnight train ride, you're going to have some time to kill the next time you travel. If you're anything like me, spending hours window shopping at the airport or scrolling aimlessly through your Facebook News Feed feels like a total waste of time.

But there are much better ways to pass the time while traveling -- which is why we've curated a list of our absolute favorite movies, TV shows, podcasts, books, and apps that our readers might also enjoy.

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Agency / December 22, 2015 5 Ways to Use Cinemagraphs in Your Marketing Campaigns
5 Ways to Use Cinemagraphs in Your Marketing Campaigns

By Robert Lendvai

To gain the attention of distracted online visitors, more brands are experimenting with cinemagraphs.

The Wall Street Street Journal recently wrote, "In an attempt to cut through the noise, marketers are increasingly experimenting with new visual tricks and gimmicks designed to make consumers stop and take notice, if only for a second or two. Cinemagraphs -- still photographs incorporating looping video elements -- are a recent example of such a tactic."

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Agency / December 21, 2015 Is Your Lack of a Reputation Holding You Back From Getting More Referrals?
Is Your Lack of a Reputation Holding You Back From Getting More Referrals?

By Jami Oetting

 

Referrals are the most important source of new business for most agencies. 

So how do you get more referrals and more new and profitable clients?

According to a new research report by Hinge Research Institute, visible expertise is the most important criteria for driving referrals to professional service firms. People who provide recommendations to firms, such as agencies, point to those companies whose brand and executives are seen as experts in the industry. 

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Agency / December 21, 2015 How to Have More Ideas More Often
How to Have More Ideas More Often

By Jami Oetting

We all want to be more creative -- to be able to produce insightful, novel ideas whenever we need to.

Yet too often, we sit down with the goal of coming up with an interesting idea only to find ourselves overwhelmed by the activity. Our brains feel as if all the matter has turned to slush. We chastise ourselves for our lack of original thought.

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Agency / December 18, 2015 Is IQ Meaningless in Business?
Is IQ Meaningless in Business?

By Lindsay Kolowich

What determines success in the business world?

Is it your leadership ability? Negotiation skills? Unique perspective? What about your IQ?

While it's likely that most businesses don't require employees to take an IQ test as part of the application process, IQ tests and scores have long been used as a measure of a person's intelligence and predictors of their success.

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Agency / December 17, 2015 Want to Reach Female Consumers? First, Fix the Women in Advertising Problem
Want to Reach Female Consumers? First, Fix the Women in Advertising Problem

By Jami Oetting

Women manage more than half of personal wealth in the U.S., drive up to 80% of all purchasing decisions, and control $20 trillion in consumer spending each year.

Yet, the power of the female consumer isn’t reflected in the offices of either brands or their agencies. Reports estimate the percentage of female CMOs at anywhere between 8% and 30%.

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Agency / December 15, 2015 Is Tech Innovation Transforming the Agency Industry for the Better?
Is Tech Innovation Transforming the Agency Industry for the Better?

By Scott Neslund

For the past decade, the digital advertising industry has been singularly focused on one thing: building technology to make digital media smarter and more efficient.

This activity has been touted as innovation, but what have we actually achieved as an industry? Not much, considering we devote a mere 20% of our time to tasks that improve performance. The other 80% is largely spent on low- or no-value tasks, according to research from Boston Consulting Group.

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