Blogging is a powerful inbound marketing tool not just because it helps you educate prospective customers.
Blogging also provides search engines
with fuel they love: fresh and original content. In our
State of Inbound Marketing Report
, we discovered that companies with more indexed website pages generate more leads on a monthly basis. Blogging is one of the best ways to help a business add more indexed pages, boost search engine traffic, and therefore, generate more leads.
is important to your inbound marketing goals. Set aside a few hours to assess your blog's SEO using the information from the infographic above. How can you improve the search engine optimization of your blog? Once you have pinpointed areas for your blog's SEO improvement, then outline a plan and create a timeline for fixing these weaknesses. Look at your organic search engine traffic to your blog before, during, and after your improvements to determine the impact of your work.
Originally published Aug 2, 2011 11:06:00 AM, updated October 20 2016