How often should you post articles to your business blog?
The short answer: More is better.
HubSpot's recently released 2010 State of Inbound Marketing Report , based on a survey of 231 marketers, shows that companies that blog multiple times a day more consistently acquire customers from blogging.
The survey also shows that the rate of customer acquisition declines steadily with the rate of blog posting. 100% of respondents who blog multiple times a day have generated a customer from their blog compared to 90% of respondents who blog daily and 69% of respondents who blog two or three times a week.
Of course, these results don't mean you need to blog multiple times a day to see an impact from your blog. Blogging once or twice a week is certainly better than nothing -- and it's how most companies start.
Other key findings of the 2010 State of Inbound Marketing report:
- Inbound marketing-dominated organizations average a 60% lower cost-per-lead than outbound-dominated organizations.
- Over 40% of customers using Twitter, Linkedin, Facebook and company blogs have generated a customer from that channel.
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