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February 25, 2010

Companies That Blog More Have More Consistent Sales

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How often should you post articles to your business blog?

The short answer: More is better.

HubSpot's recently released  2010 State of Inbound Marketing Report , based on a survey of 231 marketers, shows that companies that blog multiple times a day more consistently acquire customers from blogging.

Blog Post Frequency Chart resized 600

The survey also shows that the rate of customer acquisition declines steadily with the rate of blog posting. 100% of respondents who blog multiple times a day have generated a customer from their blog compared to 90% of respondents who blog daily and 69% of respondents who blog two or three times a week.

Of course, these results don't mean you need to blog multiple times a day to see an impact from your blog. Blogging once or twice a week is certainly better than nothing -- and it's how most companies start. 

Other key findings of the 2010 State of Inbound Marketing report:

  • Inbound marketing-dominated organizations average a 60% lower cost-per-lead than outbound-dominated organizations.
  • Over 40% of customers using Twitter, Linkedin, Facebook and company blogs have generated a customer from that channel.

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