When you're a busy marketer, pre-scheduling a lot of social media posts can be a lifesaver. That’s why we're pleased to offer new bulk upload capabilities for Facebook and LinkedIn posts in the social publishing tool, similar to how you’ve been able to bulk upload Tweets.

With this addition, posts made in bulk will also now pull images from links into the post preview so you can see exactly how your Tweets, Facebook, and LinkedIn posts will look when they go live.

Bulk uploading within HubSpot is now in beta. Current HubSpot social tool users can request to be part of the beta now and it will roll out broadly to everyone in the coming weeks. Read on to learn more.But let’s back up a bit. Why would you want to bulk upload social posts in the first place?

As you execute your social strategy, being able to schedule a week’s worth of posts in bulk saves you time and ensures your posts fire exactly when you intended them to. Being able to see any images included in your social post as they are scheduled also lets you ensure that posts are being sent as you intended them to go out.

You can easily plan your social strategy in advance, freeing you up to focus on more mission-critical tasks.

How Does Bulk Uploading Work?

Within the social publishing tool, select the option to “schedule in bulk” and download the Excel or CSV import template.

Within the import template, you’ll now be able to select not only a Twitter account you want to post to but also Facebook and LinkedIn accounts that you have connected within your social settings.

NOTE: The spreadsheet that was previously used for bulk upload will no longer work. Please download the new spreadsheet to do all of your bulk publishing. 


Being able to bulk upload your social posts will:

  • Save you time and reduce the number of steps it takes to create a post.
  • Give you flexibility, enabling you to schedule posts when you have time to do so rather than having to worry about it every day.
  • Allow you to easily schedule duplicate content posts for blog posts or other web assets, thereby extending the life of your content. Make sure to stay compliant with new automation rules by changing the copy. Exact duplicate posts may result in your account being flagged.

But there are some downsides to bulk uploading and pre-scheduling posts that you should also be aware of:

  • You might come across as inauthentic. Some people feel that if you aren’t actually using social media to be “social” and to engage then you aren’t really paying attention.
    • Combat this by: Make sure to engage directly with your customers even if you are bulk or pre-scheduling your content. Don’t just push content at your audience and disengage. Your audience will see you as spammy.
  • You may seem out of touch. When breaking news happens in the world or in your industry and posts on irrelevant topics appear when your audience is waiting for your thoughts on the new information, it can make you appear uninterested or unsavvy.
    • Combat this by: Use social monitoring of keywords and topics that matter so you can jump on these new possibilities and remain engaged and relevant, adding them into your schedule on the fly.
  • You might come across as insensitive during crucial real-time events. This infamous pre-scheduled example from American Rifleman was tweeted in the hours after the horrific mass shooting in the movie theater in Aurora, CO, in 2012.

    • Combat this happening to you by: Be aware of what's in your queue schedule and stay on top of breaking news, especially news that may affect your industry. Be ready to pull social posts that could be damaging or in the case of national tragedies, completely halt your social media posting until you can participate in a way that is helpful and respectful.

The number one thing to keep in mind is that bulk and pre-scheduling posts should not take the place of actually engaging with your audience. You don’t want to be more noise in the system or just another headline among hundreds of others.

Talk to people, connect, have conversations —that’s where the true value of social media comes in. Remember to stay social.

If you're a current customer using HubSpot’s social media tools, you can request access to the beta here.

Get certified in social media by HubSpot Academy!

Originally published May 3, 2018 10:00:00 AM, updated May 03 2018