Sales and marketing weren't meant to be apart. Each team fuels the other. Unfortunately, sales and marketing software grew up separately.  Integrating your marketing platform and CRM however brings marketing and sales back into harmony and gives you powerful insight into what works to grow your business. HubSpot integrates with a number of CRM systems so both marketing and sales teams can get 360 degree view of their prospects, leads and customers.

Before we get into the CRM systems you can use with HubSpot, let's talk about a few of the benefits of connecting your HubSpot account to a CRM.

No Manual Effort

When your CRM is integrated with HubSpot, all your leads generated in HubSpot are automatically added to your CRM. You no longer have to perform manual imports of lead data into your CRM. The integration saves a huge amount of time. 

In addition, you can setup automated lead assignment & scoring rules that will help you in assigning the right lead to the right sales rep. For example, all ecommerce leads must be assigned to the ecommerce sales team or all non-profit leads are routed to the reps with expertise in that area.

Lead Intelligence

Every interaction that your leads have with your website is stored inside HubSpot's Contacts App. When you integrate your CRM with HubSpot, all that information is available to your sales reps inside of the CRM. When talking with leads over the phone or communicating with them over email, your sales reps can use this detailed knowledge to really understand your leads' business which in turn creates a buying experience that your customers will love.

Contacts properties such as First & Last Conversion, Source of the Visit, Lead Score, Social Media information, Company Information that are all available in HubSpot can be passed over to your CRM in a seamless way. Further, when your sales team closes a deal then that lead status is converted to Customer. This information is passed back into HubSpot and the Contact record is then updated.

Closed Loop Reporting

One of the greatest benefits of integrating your CRM with HubSpot is the ability to have closed-loop reporting. “Closing the loop” just means that sales teams report to Marketing about what happened to the leads that they received, which helps Marketing understand their best and worst lead sources.

When a Customer information is fed back into HubSpot from your CRM, your Marketing team now knows not only the visit-to-contact conversion rates but also the visit-to-customer rates. The insights gained from this data helps marketing understand which lead sources are driving the most customers and which marketing channels should you put your focus on. By getting a better understanding on who your target audience really is, you can shorten the sales cycle and keep the cost per lead low.

By integrating your CRM with HubSpot you can create a well-run Smarketing machine that can help you grow your business.

HubSpot currently offers integrations with 9 leading CRMs and are adding new CRM integrations to the list all the time.  

New & Featured Integrations

1) Salesforce

HubSpot-Salesforce Integration

Built and supported by HubSpot's top engineers, the HubSpot/Salesforce integration  makes your sales and marketing alignment easy and fast. The integration gives you a complete bi-directional sync between your two databases and works reliably in the background.

This integration is available to all Pro and Enterprise HubSpot customers using Salesforce at no additional cost. Learn more about the integration by watching this quick overview video or check out this Salesforce Integration User Guide.

2) RelateIQ

The HubSpot/RelateIQ integration provides a seamless integration between your marketing data inside of HubSpot and your sales intelligence in RelateIQ. When you connect the two, you’ll make sales more efficient, marketing more targeted, and everyone’s job less work - all without writing a single line of code. 

This integration was built by RelateIQ and is available to all Pro and Enterprise HubSpot customers with a "Business" RelateIQ plan. Don’t have a RelateIQ account yet? Sign up and start your 30-day free trial today.

Here are some additional resources to get you started: RelateIQ - HubSpot Integration Setup Guide | How it Works - RelateIQ's Intelligence Platform [Video] | RelateIQ Support

3) Membrain

Integrate Membrain + HubSpot


What HubSpot is to inbound marketing - Membrain is to Complex B2B Sales. The HubSpot/Membrain integration can enable marketing to support sales throughout the customer's entire buying cycle. 

This integration is built by Membrain and available to all Pro and Enterprise HubSpot customers with a Membrain account. Don’t have a Membrain account yet? Click here to get started.

Additional resources to get you started: How to Setup the HubSpot-Membrain Integration | Membrain CRM Overview [Video]

4) Microsoft Dynamics

Microsoft Dynamics CRM Integration

With an integration provided by Scribe Software, you can measure, track & optimize campaign success with bi-directional data between HubSpot & your Microsoft Dynamics CRM. 

This integration is available to all Pro and Enterprise HubSpot customers with a Dynamics CRM account and a Scribe account. Don’t have a Scribe account yet? Sign up and start your 15-day free trial today.

Here are some additional resources to get you started with your Dynamics CRM integration: Integration Features | Dynamics CRM/HubSpot Integration Overview [Video] | Scribe Support

Additional Integrations

We also provide seamless integrations with the below CRMs. These are built and supported by third party providers, BedRock Data and Zapier

1) SugarCRM 

2) Zoho CRM

3) Netsuite

4) BaseCRM

5) Pipedrive CRM

The above integrations are available to all Pro and Enterprise HubSpot customers with an account with the respective CRMs.  


We also provide a native built integration with Zapier that is built and maintained by HubSpot, and is included for all Pro and Enterprise HubSpot customersPlease note that you can run upto 15 Zaps per HubSpot portal, i.e. you can integrate upto 15 different web-services to your portal using Zapier. 

If you're using a CRM that is not listed above, you can build your own integration. Get started today with the HubSpot API documentation.


See All HubSpot Integrations


Originally published Sep 11, 2014 2:00:00 PM, updated February 01 2017