The first time a new customer buys something from you, it's an exciting moment. But keeping them as a happy customer -- and turning them into an advocate for your brand -- takes more than just great service on that first sale. What are you going to do to get that customer to keep buying from you in the future?
One great way to garner happy returning customers is through customer loyalty programs. They're not just great for your business: customers like them, too: 76% of consumers think that loyalty programs are a part of their relationship with brands -- and 83% said loyalty programs make them more likely to continue doing business with certain companies.
What's the true value of customer loyalty programs, and what are the right and wrong ways to do them?