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July 31, 2014

How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]

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spyDid you ever stop to think about how much of your personal information is out there on the web? Even if you've put your Facebook privacy settings up to the highest level, there's a lot that people can find out about you on the web. 

You probably already know that Google tracks your searches and reads your emails, but they're not the only ones creating intimate profiles of you. In fact, it gets way creepier.

Ever heard of data brokers? They compile everything they can from your online and public record activity -- from online survey information to social media posts to magazine subscriptions to credit card report headers -- and sell that data to others.

Yup. There is a slew of information on you out there that's being added to every day. It's being sold to other companies, and those companies are using it to market to you without your consent.

Curious about how you look to these data brokers? Want to know what exactly they know about you and where on earth they got all this data in the first place? This new infographic from HubSpot answers those questions and explains how inbound marketing can be the antitode to this whole problem. 


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Topics: Marketing Data

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