If you’ve been a marketer for, say, more than five minutes, you know SEO is important. In fact, 97% of people learn more about a local company online than anywhere else. And since Google owns 90% of all searches, it’s easy for marketers to spend hours optimizing every day. This makes saving time where possible key to a busy marketer’s workflow.
Thankfully, when it comes to improving SEO and maximizing your time, there’s a Google Chrome extension for that. In fact, there are many of them, and most can be used right in your browser.
To help you navigate the crowded world of Chrome extensions, we’ve come up with 21 of our favorites for SEO. Most are compatible with Firefox and Safari as well, and each of them keeps track of most of the analytics for you. Because less time fussing over SEO means more time for finding the perfect dog GIF to share with your team.
Chrome extensions are helpful when looking for ideas to improve SEO strategy and seeing the analytics of competitors instantly. Some even have the ability to make colorful graphs and charts for us visual folks to make presentations and comparisons a breeze.
MozBar allows its users to check SEO within their browser using just one click. MozBar provides metrics while viewing any webpage, and allows users to export SERPs into a CRV file and access analytics. Upgrading to MozBar Premium offers functions like analyzing keyword difficulty, page optimization, and digger SERP metrics.
Keywords Everywhere is a tool that shows three different information types for keywords on Google: monthly search volume, cost per click, and Google Adwords competition. By having this extension installed, going back and forth from Google Keywords to your open browser page is a thing of the past, as it’s an in-browser extension.
Offering traffic and key metrics for any website, SimilarWeb is a popular extension that allows users to see statistics and strategy for any website while searching the internet with one click. This extension is helpful for those looking for new and effective SEO strategies, as well as those interested in analyzing different trends across the market.
SEO Meta in 1 Click displays all meta tags and main SEO information for a web page with just a single click. This includes the lengths of titles and descriptions, URL, headers in order of appearance, and the number of images without alt text.
Need SEO tracking for social? BuzzSumo’s got you covered. This extension allows you to easily track shares and top-performing content on social media pages. Using BuzzSumo can help aid in future SEO decisions and check the backlinks you provide on your pages.
Hunter makes it easy to find contact information instantly in your browser. This process, named “Domain Search,” is accessible by an icon in Chrome. Hunter finds all the email addresses related to a website.
Check the SEO strength of websites with Mangools, which offers you the top SEO metrics of websites using Moz and Majestic. Access premium features such as the self-described “Google SERP on steroids” function, aiding with keywords, backlinks, and profile analysis.
Trends is part of Google Webmaster Tools, a set of extension tools for building websites and integrating them with Google. Trends presents analytics, using graphs, on the top searches in Google (from Taylor Swift to Kim Kardashian) from across several countries. Trends can help you identify the SEO performance on your website.
SEMrush presents itself as a dashboard, reporting on domain performance, as well as that of individual pages. One of its prime features is its SEO toolkit, which allows its users to analyze backlinks and watch keyword rank. It also provides on-page SEO suggestions, fitting itself into an SEO strategy nicely.
By using Serpstat, you can instantly check the SEO of your website as well as competitors’. After clicking the in-browser icon, you’ll be able to receive a full SEO audit of a domain. Serpstat has three sections: On-page SEO parameters, page analysis, and domain analysis.
With their SEO toolbar in Chrome, Ahrefs examines website properties and produces keywords, links, and ranking profiles that offer SEO improvements on your website. To receive a detailed report on an SEO metric, just click on it.
Aptly named, Check My Links does just that with one click, scanning through webpages for broken links. A huge time saver when designing link-heavy web pages, the extension makes sure the links are working properly, notating when links are broken.
The free extension from NinjaOutreach makes browsers capable of advanced data mining. It offers various SEO functions such as webpage URL, title, links, meta descriptions, follower counts on social media, and monetization techniques.
Part of Google Webmaster Tools, PageSpeed Insights is an SEO tool that provides information on desktop and mobile sites. After running an analysis, PageSpeed Insights gives a score on the site and provides suggestions on how to make the web pages run faster.
Woorank is a site analysis tool similar to PageSpeed Insights, allowing users to see suggestions for improvement on their web pages. It provides an in-depth report on online visibility, social media, and usability, allowing you to keep track of ways to improve different metrics.
With NoFollow, marketers can see an outline of web pages that are coded with the nofollow metatag. Because Nofollow links don’t add to SEO metrics, users can identify any external web pages that are backlinking to their websites with indexed links. For pages you don’t want to be indexed — like a landing page — NoFollow checks to see if those pages are coded correctly and highlights any links that aren’t working correctly.
This toolbar gives a set of metrics, available right in Chrome. The metrics are divided into two categories; “Buzz,” which analyzes social media content that best fits your audience, and “Impact,” which analyzes user engagement. The latter includes data on clicks, comments, views, and more.
BuzzStream allows marketers to organize and perform outreach that’s specialized to your business. The extension, BuzzMarker, connects with BuzzStream to assist in building links, promoting content, and pitching influencers.
Search marketing stressing you out? This tool is here to help. Screaming Frog’s SEO Spider enables you to crawl website URLs and add key elements to analyze SEO and fix detected issues, making an excruciatingly long process simplified. Some elements include finding broken links, discovering duplicate pages, and site visualizations.
Using these extensions will lessen your SEO stress. And many provide useful information on how to refine skills like backlink building and keyword accuracy. You’ll be acing this section of Marketing 101 in no time.
Originally published Sep 13, 2019 7:00:00 AM, updated February 23 2021