The History of Hashtags [Infographic]

Download Now: Free Marketing Plan Template
Lindsay Kolowich Cox
Lindsay Kolowich Cox

Updated:

Published:

hashtag-blackboard

A lot's happened since hashtags were first proposed on Twitter. Back then, the first generation iPhone was only a few months old. Superbad made a killing in theatres. J.K. Rowling released the seventh, final, and (arguably) most satisfying book of the Harry Potter series.

It took two years for Twitter to fully embrace the hashtag, and it's been a whirlwind of opportunity and embarrassment for both users and marketers ever since. Just look at this post on successes and failures from seven big brands' Twitter hashtag campaigns to see what I mean.

While its adoption on Twitter certainly wasn't its conception, it's interesting to look at the hashtag's journey from 2007 to the recent past. Where along the way did it make the biggest difference in the world as we know it? Check out the infographic below from Offerpop for the timeline.

history-of-hashtags

how to get 1000+ twitter followers

Topics: Hashtags

Related Articles

Outline your company's marketing strategy in one simple, coherent plan.

    The weekly email to help take your career to the next level. No fluff, only first-hand expert advice & useful marketing trends.

    Must enter a valid email

    We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.

    This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.