In the seemingly eternal struggle to keep up with Google's algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people's websites to your own website.
Don't worry, there are strategies for creating content that attracts people to link to your site. For example, did you know that data-driven content generates 283% more backlinks than content that isn't data-driven? It makes sense: Citing data makes people look smart, and people like looking smart. Original data and research is even better.
Another one: infographics. Neil Patel found that infographics generate 37.5% more backlinks than a standard blog post. Again, not surprising: If you create an awesome infographic that people want to share on their website, they'll (hopefully) cite the original source (you).