Facebook offers a great opportunity to engage your prospects with its business pages. From videos to photos to questions, there are many different features within Facebook pages that allow you to appeal to every type of user. But how can you keep the content you post on your Facebook page fresh? If you want to get your community to engage, you constantly need to offer something valuable and new.
Here are 25 ideas to liven up the content you share on your Facebook page and make your fans excited to check your page often for updates.
Posting Statuses on Your Wall
1. Don’t automate Twitter updates to your Facebook page. They are different platforms, so treat them differently.
2. Tag other pages in your status updates for increased engagement and cross-promotion.
3. Reply to users’ comments and “likes” on your status updates. The more engagement, the more likely your post will make it to your community members’ news feeds.
4. Invite a guest host to participate. Ask a celebrity, influencer, or company executive take over your Facebook page for an hour or a whole day to interact directly with community members and answer their questions.
5. Ask for your community’s opinion. Take a question that was asked somewhere else (e.g. on your blog, Twitter, etc.), and pose that question to your Facebook audience.
6. Ask for your community’s ideas. Ask them what they would like to see in your next blog post, ebook, webinar, advertisement, event, etc.
7. Tell the first part of a joke, and let your community finish it. (Example: “Why did the chicken cross the road?….”)
8. Tell a riddle.
9. Ask a hypothetical question. (Example: “Would you rather ____?” “If you could _____...”)
10. Share links to your blog posts on your wall, and use the status update field to pull out one key fact, statistic, or tip from the post as “teaser.”
11. Share a link to your weekly or monthly newsletter. Create a custom tab for signing up for an email newsletter with a tool like ShortStack. Make sure to keep the sign-up form directly within the Facebook tab to generate higher conversion rates.
12. Share information about your company: news coverage, job openings, promotions, and milestones. Use numbers, as they tend to stand out to people.
13. Tag real people in photos you post. Their friends will see those photos, and it will drive a new audience to your page.
14. Post a mystery photo. In the comments, ask people to guess the mystery person, the secret object, or the location.
15. Host a caption contest. Get people to write the best caption for your photo.
16. Share pictures from a local meetup, event, or conference.
17. Did you interview an industry expert for your blog? Post pictures of the interview in action on Facebook to offer your fans a “behind the scenes” glimpse.
18. Post pictures from a conference.
19. Post pictures of your product. Use the captions for descriptions. (Example: recipes, styles tips, an update about a new feature, etc.)
20. Compare and contrast two products in a photo. Prompt your community to add their thoughts in the comments.
21. If you share an infographic or image on your blog, share just that image on your Facebook page and link to the post on your page as a “teaser.”
22. Use the top photo strip of your Facebook page in a creative way. Spell out a word for a particular campaign, make a cartoon by connecting the images, or show unique headshots of employees.
23. Celebrate holidays. Post a status update wishing everyone a happy ______. Use the demographics information in Facebook Insights to learn about what regions are represented in your community.
24. Use the % Feedback metric in Facebook Insights to see which status updates generate the highest %. Replicate that type of content, as this is the kind of content with the highest engagement and best value for news feed optimization.
25. Add UTM codes to the links you share on Facebook to track traffic sent from your Facebook page to your website.
How do you use Facebook to create and promote content to your audience? Let us know in the comments!
Originally published Sep 21, 2011 9:00:00 AM, updated July 28 2017