Feel intimidated by the notion of creating an explainer video? There’s no need to be -- they just represent another excellent way to get your content out to your target audience.
Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them.Even if you believe your product isn’t "cool" enough to become a fancy, interesting explainer video, there's probably someone out there with a problem that can be solved by what you have to offer.
Sometimes a quick, easy, explanation is just what someone needs to help clearly understand how your product solves a problem.
HubSpot Research recently found that video is the most preferred form of content and that people enjoy entertaining and informative video content most.
Think you need a professional production team to create a worthwhile explainer video? Think again. Compiling an explainer video doesn't have to be more complicated than putting together a slide deck in a Powerpoint presentation. You decide what to say, find some relevant graphics to jazz things up, and record a voiceover.
Explainer videos should generally be 30-90 seconds in length, which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting your own video, start by gathering some inspiration from brands doing it right. You’re bound to find something that resonates with you as a good example for brainstorming your own.
Here are 17 fabulous explainer videos across a wide variety of industries, media outlets, and publications to jumpstart your own project. You should have no trouble getting inspired to make an explainer video part of your marketing strategy.
17 of the Best How-To Videos We've Ever Seen
- What is AI? (HubSpot)
- Yum Yum Videos
- Dollar Shave Club
- What is an API? (MuleSoft)
- How Deep is the Ocean? (Tech Insider)
- Ethical Coffee Chain
- Stitch Fix
- Water Mark
2. What is AI? (HubSpot)
4. Yum Yum Videos
5. Dollar Shave Club
6. What is an API? (MuleSoft)
9. How Deep is the Ocean? (Tech Insider)
12. Ethical Coffee Chain
16. Stitch Fix
17. Water Mark
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Originally published Jun 30, 2017 6:00:00 AM, updated July 12 2019