If you’re a social media manager, salesperson, customer support rep, or executive, you’ve likely experienced social media overload or exhaustion. Each and every one of these roles requires busy people to go above and beyond to respond to fans, deal with people’s problems, or dig deeper to find unique opportunities.
But there’s one big problem here … social media never sleeps! And 72% of people who complain on Twitter expect a response within an hour. Unbelievable, I know. That means a single meeting during your workday could prevent you from saving a relationship with an unhappy prospect or customer.
So where does a person even start with effectively monitoring all of social media? In our ebook, How to Monitor Social Media in 10 Minutes a Day, we share secrets for streamlining your monitoring process, no matter what your role is. Here are a few things you’ll discover:
Why social media monitoring matters in every role
How other marketers are spending time on social media, and what you can learn from them
Which tools and tactics will help you consolidate your social media information
What you should be monitoring on Facebook, Twitter, LinkedIn, Google+, and Quora … and how often