To all the conference-goers out there, we’d like to pose a question. What’s your mission?
Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour?
That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game.Read More
It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. After all of your hard work putting the event together, seeing people engaging in conversation online (lots of conversation online) is a huge validation.
But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process. So how do you prepare for your event so you have a better chance of trending on Twitter?Read More
It's no secret that cool visual content is a critical way for marketers to gain -- and keep -- people's attention.
Social networks are catching up, too. Facebook keeps changing its News Feed to display bigger images and videos, Twitter pulls pictures and videos right into its timeline (and even autoplays them), and Instagram continues to expand their advertising capabilities, albeit slowly.Read More
In theory, traveling for a conference seems glamorous. Your company is paying for you to go someplace new and exciting where you'll stay in swanky hotels, meet lots of fabulous people, and learn tons of new things.
But sometimes, reality isn't so sweet. Maybe your flight gets delayed, or your luggage gets lost, or your hotel room has a barely functional A/C unit, or your favorite suit somehow ends up with coffee all over it.Read More
He was talking about music artists here, but this can apply to any type of event host or marketer. Social media allows us to promote our events more strategically, listen to and engage with our fans, enhance attendee experience, help measure the event's overall success, and find areas for improvement in the next time you put it on.Read More
Remember your very first conference?
You carefully deliberated over every single session in the weeks leading up to it, bought a special outfit, and got a thrill when you finally arrived and saw your name covered in plastic.
“My very own name tag? I’ll save this forever!”Read More
Preparing to run an event can sometimes feel like you're sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials ... and so on and so forth. There's no denying that organizing the logistics of an event is a ton of work.
But checking all the logistical boxes ahead of your event is only part of the battle.Read More
So you’re going to a conference.
What’s in store for you? You’ll attend dozens of sessions led by professionals in your industry, meet a ton of new people, and take home lots of great swag.Read More
Figuring out whether you and your team should attend a conference can be tricky. Getting out of the office sounds like a no-brainer, but when you start thinking about taking time "off," traveling, paying for the conference itself, and what you'll actually do once you get there, the answer starts to feel a little less clear.
So how can you figure out whether a conference is "worth it" to attend?Read More
I just got out of a meeting where our #INBOUND14 event leader told us to remember to bring a bunch of stuff to the BCEC next week (we're having out big annual conference -- if you still want tickets, they're available 'til Sunday!)Read More
Events are having a moment -- especially with our very own INBOUND conference right around the corner! And for those of you who organize and execute on events, you know exactly what planning a successful one entails. Each aspect is an important element in what you hope will turn out to be a well-oiled machine.Read More
Think about the last time you put together a booth for a trade show or conference. You probably made sure your signage was noticeable, brochures were printed far ahead of time, and you had enough people to staff your area during the entire conference. You checked off every item on your to-do list so you could have a flawless booth.Read More
According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. However, over a third of those people are being left disappointed with the events they are invited to.Read More
Live-tweeting is kind of like note-taking, only it's online, collective, and interactive. When you hear a great quote from a speaker, or "tweetable takeaway" (as in, a key takeaway that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to the world. Your followers will see the tweet, and so willRead More
We spend the lion's share of our days online. As buyers, our fingers navigate through a dozen different review sites. As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars.Read More
When you accept a job, you probably know that you're going to be doing stuff that falls outside of the original job description. Maybe you'll get pulled into tracking your team's monthly metrics, help support an extra client, or even fetch your boss' coffee. Regardless of what your job is, wearing a bunch of hats comes with the territory.Read More
Since he gave the presentation back in 2009, Simon Sinek’s TED Talk on inspiring action has racked up more than 12 million views. His presentation is the most popular TED Talk on business or marketing by a long shot. In fact, it is the second-most viewed TED Talk ever, surpassed only by Ken Robinson’s 2006 education-focused address on how schools kill creativity.Read More
In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I began the tour with a laissez-faire and idealistic attitude that if the Motorola team and I provided interesting content, social media would pick it up.
I ended the tour leaving nothing to chance andRead More
While direct mail seems like a thing of the past, Smile Train, a nonprofit that provides surgeries to children born with clefts and trains doctors to perform surgeries for and treat clefts, risked losing hundreds of thousands of contacts by experimenting with a very unconventional solicitation concept: donate to opt out.Read More
Some events are cool. Some events are as stale as a week-old pizza crust.
Okay. Confession time. I've done all the following at corporate events: fallen asleep sitting up, gotten a la-hot of work done on my mobile device, found refuge in an isolated corner, Googled how to grow an indoor herb garden.Read More
I guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. As an inbound marketer, I'm all about finding ways to draw people in instead of interrupt them to get my message heard.Read More
Ticket Sales Tip #1: Get Amy Schumer to perform at your event.
But you may have heard that we just got done planning and hosting the biggest inbound marketing event ever (at which Amy Schumer did indeed perform) -- INBOUND 2015. And part of that planning meant, obviously, driving ticket sales.
There are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do everything possible to scan attendees' badges with lead retrieval scanners. Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. But there are other, smarter ways to strategically approach trade shows that will make you stand out from other companies and competitors and stay on attendees' brains long after the event is over.
Event marketers are under tremendous pressure to show ROI around the events they organize and attend. Luckily, LinkedIn has just made it easier to help marketers decide which industry conferences are good matches by launching a revamped LinkedIn Events, the newest version of which was released today with exciting new features.
Today, events and experiential marketing are extremely useful to marketers because they allow marketers to have face-to-face, direct contact with their potential and current customers. Furthermore, events are a useful technique for developing stronger inbound connections. So many companies have learned that these types of offline events allow them to reach potential customers through a more traditional platform. Holding events or taking to the streets makes it easier for marketers to directly connect their brands with their prospects and customers.
A couple of weeks ago at Dreamforce, HubSpot made quite the impression. We dressed in bright orange track suits, handed out thousands of unicorns, and performed individual website consultations for people using Website Grader. But at a conference with 42,000 attendees, it takes more than a great marketing strategy to reach people and make an impression. You have to provide ways to get them the information you want them to receive.
Today, we released a new ebook created in collaboration with our friends from Constant Contact. The ebook, which includes some amazing statistics on how companies market their events, is based on 2010 survey data from 931 respondents. Respondents included B2B and B2C companies as well as nonprofit organizations.
Last week, Dreamforce 2011 became one of the largest software technology conferences in the world. While I was there contributing to HubSpot's presence at the event, I couldn't help but think about all the SEO parallels -- how a search engine would approach the crowd at Dreamforce as well as each space on the expo floor. After reflecting on those items, I broke them down into three big SEO lessons from what HubSpot did at Dreamforce that made us such an attractive target for people at the show, and what made the show a success for us overall.
HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats, an insightful, data-filled ebook on how businesses conduct marketing for their live events. The research is based on the survey results of more than 900 respondents from a mix of businesses (B2B, B2C, and nonprofit). One of the key findings was around which tactics marketers rely on most...and what they rely on least.
Yesterday, the location-based social network announced it is starting to pull major events into its databases to enable users to check-in not just to venues, but also to specific events occurring at those venues. So a check-in to that movie theater in town becomes a check-in to that movie theater to see Harry Potter, or whatever movie is tickling your fancy on that day. And a check-in to that performing arts center becomes a check-in to see the Katy Perry concert, saving you the effort of typing it in manually.
This past Saturday, the Ames Straw Poll was held in Iowa, which is the first test of the Republican candidates’ organizational strength in their quests to gain the Republican Party’s nomination for president. The event takes place each summer before the year of the presidential election. The winner of this year’s poll was Michele Bachmann, and many believe her internet marketing strategy , which focused on encouraging Iowa residents to attend the event to vote, was the key to her success.
You plan for months and months to make sure everything runs smoothly for your event . You are in regular contact with your speakers, you have worked with the caterers for many years and know they are reliable, and your guest list has far exceeded your expectations. So what could go wrong? Even the most experienced event planners have to deal with problems that arise during an event. But there are ways to plan for issues in advance.
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