Marketing Trends

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  Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

  Sophie Miller

  Updated 6/24/25
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  4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]

  Tristen Taylor

  Updated 5/27/25
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  The Future Consumer: State of Consumer Trends in 2025 [Data from 700+ Consumers]

  Maxwell Iskiev

  Updated 4/16/25
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  The top 7 marketing trends of 2025 that we expect to continue in 2026 [Data from 1,500+ global marketers]

  Erica Santiago

  Updated 3/9/26
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  7 Brands That Got Inclusive Marketing Right

  Sonia Thompson

  Updated 5/2/25
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  2026 state of marketing: Data from 1,500+ global marketers

  Mandy Bray

  Updated 4/10/26
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  4 Marketing Trends & Strategies That Might Not Survive in 2025 [New Research]

  Ramona Sukhraj

  Updated 5/30/25
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  The HubSpot Blog's Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]

  Erica Santiago

  Updated 1/8/25
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  Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

  Ramona Sukhraj

  Updated 5/14/25
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  Top Shopping Trends of 2024 & How They've Changed [New Data]

  Caroline Forsey

  Updated 5/5/25
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  How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]

  Jenny Romanchuk

  Updated 10/8/24
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  7 Pieces of Content Your Audience Really Wants to See [New Data]

  Sophia Bernazzani Barron

  Updated 10/8/24
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  How Four Brands Won Gen Z Through Memes, Authenticity, and Community-Building

  Francesca Nicasio

  Updated 5/29/24
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  Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]

  Pamela Bump

  Updated 7/31/25
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  The Rise of Rewatch Podcasts & Nostalgia Bait

  Jenny Romanchuk

  Updated 12/11/24
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  How Brands Can Cash in on the "Joyconomy"

  Shân Osborn

  Updated 9/30/24
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  The Top Channels Consumers Use to Learn About Products [New Data]

  Maxwell Iskiev

  Updated 10/13/23
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  12 Higher Education Marketing Trends

  Holly Stayton

  Updated 7/14/25
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  1 In 3 Marketers Say the Recession Will Surpass COVID's Marketing Impacts: 3 Data Points to Know

  Maxwell Iskiev

  Updated 4/29/25
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  3 Consumer Behavior Predictions for 2023 [State of Consumer Trends Data]

  Tristen Taylor

  Updated 4/10/23