First impressions are powerful -- and they're not just limited to face-to-face interactions. These days, many people are judging companies based on their email efforts before they even start a conversation with an actual person.
Needless to say, this change in behavior has upped the importance of ensuring that your email communications are optimized to the fullest.
This means you need you to pay attention to every small detail -- from the subject line to the time sent to the reply-to email address.
Check out this infographic from Easy SMTP to get a better feel for what steps you can take to better engage your email subscribers as soon as they sign up.
Outline your company's marketing strategy in one simple, coherent plan.