To marketing professionals and business owners who have long relied on traditional marketing methods, the concept of internet marketing might seem pretty overwhelming and scary. With so many individual marketing tactics like social media, blogging, SEO, email marketing all falling under the umbrella of internet marketing, how does a marketer make them all work together in one comprehensive internet marketing strategy ?
Luckily, today HubSpot released " The Essential Step-by-Step Guide to Internet Marketing ," a free ebook designed to walk you through the process of creating and implementing a successful internet marketing strategy, one step at a time.
Wondering what you should start with or what to turn to next? This ebook will give you all the building blocks you need for internet marketing success. Here's a snapshot of the 8 steps the ebook covers in greater detail...
8 Essential Steps to Internet Marketing Success
Step One: Create a Keyword Strategy. The foundation of any successful internet marketing strategy is keywords! You'll learn why keywords are important and how to define the right keywords to use in your internet marketing efforts.
Step Two: Optimize Your Website. Once keywords are defined, you must start incorporating them into your website pages and content. You'll learn about on-page and off-page SEO and how to best optimize your website to get found in search.
Step Three: Create Blog & Other Content. Regular business blogging and content creation is the best way to generate more traffic to your website. We'll teach you how to get started with blogging and content creation to start increasing visits to your site.
Step Four: Promote Content & Participate in Social Media. Social media can exponentially expand the reach of your content and help you interact with your prospects, customers, and fans. We'll tell you why social media participation is valuable in internet marketing and give you a jumping off point to start taking advantage of sites like Twitter, Facebook and LinkedIn for business.
Step Five: Convert Site Traffic Into Leads. Traffic is great, but leads are even better! You'll learn how to put the right systems in place to start generating precious leads from all that business blogging and social media engagement.
Step Six: Nurture Leads With Email Marketing. Email marketing is a great way to engage with your prospects and can be a great vehicle for promoting new content and offers. You'll find out how to best take advantage of email marketing to nurture leads and generate more business.
Step Seven: Be Mobile-Friendly. Making your website and emails mobile-friendly is increasing in importance every day. With more and more content being consumed on mobile devices, marketers might take steps to make sure their web properties are easy to access and view on these platforms. We'll let you know what you should be concerned about today to be mobile-friendly.
Step Eight: Analyze & Refine Strategies. You'll never know if all this internet marketing stuff is working for you if you don't measure your results. In this step, you'll learn what to measure and how to use this data to modify your future internet marketing strategies for better results.
Starting from scratch with internet marketing? Need to brush up on the basics? Read our essential guide and let us know what you think!
Originally published Jun 15, 2011 11:30:00 AM, updated October 20 2016