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Introducing Real ROI Reporting for Your Ad Spend

by Marcus Andrews

Date

January 9, 2017 at 2:00 PM

roi reporting ad spendWe recently launched a new way for HubSpot customers using our Ads tool to get 100% accurate reporting on their ads -- so you can see the return on investment (ROI) of your ad spend efforts.

Why do you need to invest in real ROI reporting? Why is it important for HubSpot to launch this feature for our customers? Because ROI is the most powerful metric marketing and sales professionals have. 

Here's how to get started.

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Your Guide to Everything Launched at INBOUND16

by Marcus Andrews

Date

November 9, 2016 at 4:46 PM

INBOUND16 Product LaunchThis week 18,000 inbound enthusiasts joined us in Boston for the best week of the year, INBOUND 2016. These marketers, salespeople and entrepreneurs have come for the inspiring speakers, hilarious entertainers, brilliant experts, and to meet and party with their friends and colleagues.

They’ve also come to hear about the state of inbound and what’s new with HubSpot. With so much packed into a few short days, we thought it’d help to recap our product news and how you, our customers, can take advantage of everything new at HubSpot. 

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Introducing HubSpot Projects: A New Way to Learn, Work, and Collaborate in HubSpot

by Marcus Andrews

Date

October 13, 2016 at 9:11 AM

HubSpot ProjectsHubSpot is designed to leverage the hours in your day. It helps you do more with less. We do this through our tools and the Inbound Methodology. Within that methodology, though, the largest challenges marketers face often lie outside of typical marketing activities.

We observed a great deal in unpacking these challenges. Marketers and their teams communicate by email. They manage their projects across diverse apps. They calender their time and production in separate spreadsheets. On top of that, they do the bulk of their content work inside HubSpot. This is scattered and confusing and makes it hard to get things done. So, we set out to fix this.

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Introducing 2 New Ways to Build on HubSpot

by Marcus Andrews

Date

September 8, 2016 at 5:10 PM

HubSpot is the central nervous system of the best sales and marketing teams around the world. These teams use HubSpot to grow and transform how they sell and market. However, they are also using other software to run their business.

We want to make it easy to add these other systems into HubSpot, because it's better for our customers when things just work together. So we’re launching two new APIs, Timeline and Webhooks, to make it easier than ever to build on HubSpot. 

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5 Things we’ve learned after a year with LinkedIn Ads

by Marcus Andrews

Date

August 22, 2016 at 10:00 AM

inbound adsHubSpot customers have been running LinkedIn Sponsored Content through HubSpot for almost a year now. Using these powerful social ads to get more from their content and inbound strategy. When we first integrated LinkedIn Ads into HubSpot, we weren’t sure what to expect. But since launch, we’ve had the opportunity to review our customer’s performance and we’re excited to share what we’ve learned.

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Marcus Andrews

Marcus is the Product Marketing Manager for Ads, Social and HubSpot Connect.


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