How We Streamlined Our Webinar Process [Customer Story]

    by Elyse Meyer


    May 22, 2015 at 3:00 PM

    webinar processWebinars are a great opportunity to educate your prospects and generate leads. Maybe you're already hosting quarterly, monthly, or even weekly webinars. But the question is: what's your webinar strategy? Do you have a process that you continuously follow for each and every webinar? 

    That's something that we began to think about for our clients. The key to a good webinar is having the right content, but also making sure you are taking advantage of what you do before and after the webinar is hosted. It's about making it a seamless process for both the host and the attendee. 

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    How to Use HubSpot's New Smart Content Features to Master Personalized Marketing

    by Jeffrey Vocell


    May 20, 2015 at 10:00 AM

    buyer persona mistakesCreating and launching personalized content has never been easier across your website, landing pages, CTAs, and email for a truly relevant marketing experience. Personalization is no longer out of reach, but available at the single click of a button, and it's all thanks to the new Smart Content release. I dare say that this is a marketers personalized dream.

    With the new HubSpot Smart Content release, you can personalize content anonymously, or for known visitors, across any website pages, landing pages, forms, and CTAs. After all, your website visitors aren't one-size-fits-all, why should your website be?

    Read on to learn more about the new smart content features, and how to implement them in your marketing to drive conversions.

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    Introducing Sidekick for Business and Other HubSpot Launches

    by Maggie Hibma


    May 19, 2015 at 1:00 PM


    Today at HubSpot, we're celebrating our Partners. It's our annual Partner Day event, where our Gold and Platinum Partner Community comes together to learn about HubSpot, agencies and all things inbound.

    It's also one of the biggest product launch days of our year.

    We have exciting news to share about our new sales tool, Sidekick for Business, as well as Smart Content updates and new integrations available. Read on for the details!

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    Turn Your Instagram Posts Into COS Blog Posts Automagically [HubSpot Support Series]

    by Tim Uygungil


    May 13, 2015 at 12:00 PM

    Ever wish blogging could be easier?

    Within just a few minutes you can up your blogging game from the comfort of your smartphone.

    I'll show you how to turn Instagram posts into HubSpot blog posts, complete with:

    • Featured image
    • Blog post title and content derived from hashtags and caption 
    • Lots of other goodies
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    4 Steps To Effectively Repurpose Your Blog Content [Customer Story]

    by Holly Tate


    May 8, 2015 at 9:00 AM


    The two scarcest resources for inbound marketers are time and content. Smart inbound marketers ask, “How can I produce more content with less time?”

    One of the most effective ways to produce more content in less time is to repurpose content that has already been successful for your organization.

    Here are the four steps our business development team at Vanderbloemen Search Group has used in effectively repurposing our content to save us time while diversifying our content offerings.

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