A Complete List of October 2014 Product Updates [Feature Roundup]

    by Laura Kane

    Date

    October 29, 2014 at 10:00 AM

    blog-editorial When it comes to saving time, the little things add up. Waiting for a slow page to load, copying additional links, and opening various windows may seem insignificant, but small actions eventually steal your most vital asset - time. 

    This week we have a number of product features to help make your job easier. Updates include new email metrics on the HubSpot Android App, an updated Chrome extension for Social Inbox, an option to try Product Upgrades within your HubSpot account, and an assortment of other exciting features! 

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    How to Set Up Workflows For Automation Success

    by Stephanie Lussier

    Date

    October 27, 2014 at 2:00 PM

    blog-editorial

    For many marketers, marketing automation is an essential part of their healthy inbound diet. When used for lead nurturing, it can be an incredibly powerful, time-saving tool to have running behind the scenes. However, while half the challenge is figuring out what to automate in the first place, the other half is measuring what is working and where there are opportunities to improve.

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    Why Optimizing your Email List is Critical (and How to Do it)

    by Chelsea Hunersen

    Date

    October 23, 2014 at 8:00 AM

    blog-editorialReputation. What all high schoolers fear, PR professionals make money on, and marketers must pay special attention to -- especially when it comes to email.

    All too often I have seen marketers focus on the email itself- nailing the right subject line, content and design, but not spending nearly as much time on the quality of the recipient list. This is important because according to Return Path, 83% of email delivery failures are caused by reputation problems (tweet this stat).

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    How to Use List Analytics To Stop Database Decay

    by Maggie Hibma

    Date

    October 21, 2014 at 11:00 AM

    blog-editorial

    Decay. One of the more cringe-worthy words that translates straight from your dentist’s office (yuck!) right into your marketing meetings.

    Marketing databases decay at a rate of 23% per year. There’s lots of reasons why that happens - someone switched out their AOL email address with Gmail, or recently got a new job and therefore a new email address. Sounds like it’s mostly out of a marketer’s control, right?

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    How to Use HubSpot to Capture Leads on Your Website [New Customers]

    by Sara Randall

    Date

    October 20, 2014 at 2:00 PM

    blog-editorial When getting started with HubSpot, one of the first questions new customers should ask themselves is, “How can HubSpot help me get more leads?”

    Good news, the answer is pretty simple. The first step to getting more leads is to have multiple places on your website where visitors can give you their information -- like name, email, or even a phone number. 

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