Keeping it Simple Could Be Your Road to Success

by Shilpa Pandya

Date

July 10, 2014 at 9:00 AM

blog-editorialA very smart man once said, "If you can’t explain it to a six year old, you don’t understand it yourself."

That man, of course, was Albert Einstein. I first heard this genius quote from my intermediate microeconomics professor in college and immediately fell in love with its simplicity. It’s now a trusted ‘diagnostic’ test I run pretty regularly to this day, and it has yet to fail me.

It’s a maxim that most adults, not just marketers, can benefit from adopting.

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New! Use HubSpot's Image Editor for Better Visual Content

by Maggie Hibma

Date

July 8, 2014 at 2:00 PM

blog-editorialFor marketers that aren’t designers, editing images for your content can feel like a daunting task. Lets face it, Photoshop is expensive and can be hard to use. But images are increasingly a driver for social media clicks and attracting traffic to your content. So what’s a marketer to do? For all the times you want to enrich your content with images, we're happy to introduce a brand new image editor tool right within HubSpot.

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How We Increased Conversion Rates by Personalizing Our Website to Our Personas [Customer Story]

by Christina Dieckmeyer

Date

July 7, 2014 at 9:00 AM

blog-editorialDoing a strategic website update can be a hefty project -- with incredible rewards if done right.

I helped Sales Benchmark Index release a new website in March of 2014, and my goal was to offer a personalized web experience for each visitor by targeting our buyer personas.

The results have been incredible. Our conversion rates have doubled. Built on the HubSpot platform, our website now delivers an exceptional experience to our target audiences.

This is how we did it.

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How to Save Time by Automating Event Reminders and Notifications

by Stephanie Lussier

Date

July 3, 2014 at 9:00 AM

blog-editorialAs marketers, we're always looking for ways we can save time and gain even just a few minutes back in our day. Am I right, or am I right?

A great tool to help us get some time back is marketing automation, specifically to automate different actions or tasks we find ourselves doing over and over again.  After all, you figured it out once. Why not automate that action so you can spend your time on new projects?

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Got Personas? 6 Ideas for Content You Can Create Right Now

by Rachel Goodman Moore

Date

July 2, 2014 at 9:00 AM

buyer-personas

If you’ve ever read this blog or been to an Academy training class, the importance of personas shouldn’t come as too much of a surprise.

It’s no secret that taking the time to identify who we’re actually marketing to will improve our ability to tailor our marketing to precisely what those people what to see.

But how exactly do we go about doing that tailoring? 

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