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3 Tips for Creating an Email Sequence That Your Leads Will Love

by Kyle Jepson

Date

May 26, 2016 at 12:30 PM

email-sequences

A day in the life of an inbound seller goes something like this: you see that you have a new qualified lead to reach out to, so you look at the forms they've filled out and any other information you can gather about them. Then, you quickly type up an email asking to meet up. And then you wait. And wait. And wait some more.

They never respond.

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The 20 Lists Every Email Marketer Should Build

by Isaac Moche

Date

May 25, 2016 at 10:00 AM

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Let’s cut to the chase.

People aren’t very good at email marketing.

If you’re one of the 2.6 billion people who use email, you already knew this.

In fact, it’s not even a surprise to the marketers who send the emails. Only 4% of companies would rate the performance of their email campaigns as “Excellent.”

Not a good look for marketers. Not a good experience for readers. We can, and should, do better. We need to build better email lists if we expect our marketing machine to properly function today, tomorrow, and in the future.

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What Should a Visitor See After Submitting a Form? [HubSpot Support Series]

by Tyler Scionti

Date

May 24, 2016 at 1:00 PM

HubSpot support seriesYour page is perfected, your form finalized, you are ready to rock and roll—but what will you do with the contacts who fill out your form?

There are three common directions that often present themselves. Once your contacts fill out a form, you can present them with an inline thank you message, send them an automated email reply, or enroll them in a workflow.

As to what you should do, it really depends on your goal: is this more of a one-off interaction, or an action that could immediately lead to something more? There are merits to each option, but rather than simply leave it at that, I’ll go in-depth and get some help from the 1993 hit (and arguably the best movie ever made), Jurassic Park, to use as a reference with specific examples and tips to better serve your marketing team.

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5 Online Talks on Career-Building for Marketing & Sales Pros [Video Series]

by Andrea Francis

Date

May 20, 2016 at 12:00 PM

world certification week

This post originally appeared on the HubSpot Marketing Blog.

“Always be learning."

It's a simple yet powerful statement for anyone in today's workforce. Think about it: When you were 22, did you imagine that you'd be where you are today? What experiences have you had? What have you learned? And what do you still want to learn?

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How to Get the Most out of HubSpot's Brand New Marketing Dashboard

by Ari Plaut

Date

May 19, 2016 at 12:30 PM

Marketing DashboardWhat does your morning routine look like? If you’re anything like me, you start with the Skimm (after a hitting “Snooze” more times than you’d like to admit), then grab a quick cup of coffee (or two), then hustle to work. 

When you get to your desk, you buzz through your morning emails, then jump right into HubSpot. Before diving into your tasks for the day, you spend a few minutes dissecting the data on your Dashboard as you sip your morning coffee. Are we on track to hit our visits goal this month? Are we beating last month’s contacts goal? Which blog posts have been knocking it out of the park? Once you're done with your coffee, you ditch the Dashboard and dive into your tasks for the day. 

The Dashboard is the first screen you see in HubSpot, and it’s vital that it provide the data you need to measure the most important metrics for your team. Today, we’re excited to introduce a brand new design for your Marketing Dashboard. Don’t panic — the new Dashboard has all the metrics you’re used to, and more.

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