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    Get New Marketing Ideas From HubSpot Customer Examples

    by Tori Zopf

    Date

    February 9, 2016 at 11:00 AM

    blog-editorial

    There are a few ways to objectively assess your company’s Inbound Marketing strategy: Are your customers downloading your eBooks? Are you providing enough MQLs to your Sales team?

    Even still, it’s hard to know when you’re doing it right. And here at HubSpot, we try to help out by teaching you how to use the tools in our Knowledge Base and how to meet your goals with Academy Projects. We even offer personal assessments in Webinars with Academy Professors and one-on-one reviews with varying members of your HubSpot Account team.

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    5 Ways The HubSpot Sales Platform Will Change How You Prospect

    by Kyle Jepson

    Date

    February 5, 2016 at 2:00 PM

    dialing-phone-4_1-866805-edited.jpgWhen I was fresh out of college, I had a brief stint as a business development rep (BDR). My job was to cold call companies, get the decision maker on the phone, and persuade them to schedule a demo of our accounting software. Every day, I would sit at my desk and go through a list of leads, many of which were just a phone number and the name of either a company or a person - sometimes I couldn’t tell which.

    It was terrifying. If you are in the business of prospecting for leads, perhaps you know the feeling. The only way to avoid it is to research your prospects before you call them, but research takes far more time than just hopping on the phone and dialing blindly.

    Luckily, the HubSpot Sales Platform can handle the most time-consuming parts of research for you. Here are 5 features of the sales platform has that will make life better for you, for the people you reach out to, and for the company you represent.

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    6 Ways to Do Keyword Research Using HubSpot

    by Dee Dee de Kenessey

    Date

    February 3, 2016 at 1:00 PM

    hand-notes-holding-things-387977-edited.jpgThere are many factors that search engines take into account when indexing and ranking your website pages. One such factor is keywords on the page.

    Let's keep things simple: keywords are the words typed into search engines. Basically, theyre the topics that searchers are trying to learn more about.  In order to attract those strangers to your content, you'll need to figure out which keywords relate to your business and your industry, and then feature them on your site.

    So here are 8 ways to do comprehensive keyword research, to help you be sure that you’ve selected the right keywords to focus on.

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    5 Questions You Should Ask About Your Marketing Automation Strategy in 2016

    by Markiesha Ollison

    Date

    February 2, 2016 at 2:00 PM

    marketingLet's face it, marketing automation is a key component of any great marketing strategy. While it's not always easy to adopt, the results make the learning curve well worth the bend.

    In fact, just last year it was reported that marketers using automation software generate 2X the number of leads than those using blast email software.  Whether marketing automation is new to you or not, every marketer should answer the following five questions before building an effective automation strategy.

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    New Year, Smarter You, Smarter Content

    by Vishnu Mohanan

    Date

    January 29, 2016 at 2:00 PM

    HubSpot support seriesAs we leave 2015 behind and usher in a brand-spankin' new 2016, we can look back at the myriad new updates, tools, and innovations HubSpot brought with it. This year, we saw the Reporting Dashboard, the CRM, updates to Workflows, Emails, Contacts, new content editors...the list goes on and on.

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