The Ins and (opt)Outs of Email Eligibility [HubSpot Support Series]

    by Jordan Pritikin

    Date

    March 31, 2015 at 10:00 AM

    email-eligibilityYou have your email crafted, your list attached, and you’re ready to hit send. You give everything a double check, hover over the blue “Send Email” button, and… *Click*. Your email is off and on its way to your list of contacts!

    But when you check back the next day to see how your email performed, you notice that one (or more) of the contacts on your list was never sent this email. So what gives? 

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    A Complete List of March 2015 Product Updates [Feature Roundup]

    by Meghan Keaney Anderson

    Date

    March 30, 2015 at 1:00 PM

    March Feature RoundupThis March was a busy one at HubSpot.  With nearly a dozen new features across the marketing and sales platforms, there's a lot to explore.  We'll take you through the most notable features coming out of March and give you a few ways to try each.  Ready to dive in? Read on.

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    Making HubSpot CRM Work for Teams

    by Jeffrey Russo

    Date

    March 26, 2015 at 9:00 AM

    hubspot-crm-permissionsOne of the most exciting things for us here at HubSpot has been watching the quick uptake of HubSpot CRM by teams of all shapes and sizes. We’ve got everyone from individuals using HubSpot CRM, to sizeable teams with hundreds of users for whom HubSpot CRM sits at the very heart of their day to day work.

    One piece of feedback we’ve heard from many mid-sized and larger teams is that they need better options around controlling what different users see in HubSpot CRM, for the sake of both organization and security. We recently made a big leap toward better serving the needs of these teams with the release of Permissions, which is now available to all CRM users.

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    How to Use HubSpot's Content Dashboards and Custom Reports

    by Ari Plaut

    Date

    March 24, 2015 at 2:00 PM

    dashboards-reports

    As a Math major in college and former high school Mathlete, I'd consider myself a numbers geek. In the world of marketing, that can be a blessing and a curse. With so many numbers in so many places, where do we begin? What questions should we be asking and where in HubSpot can we go to answer them? No need to worry, HubSpot customers! We're here to help.

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    5 Quick Tips to Building a Customer Referral Program

    by Nina Stepanov

    Date

    March 23, 2015 at 12:00 PM

    Customer Referral ProgramCustomer referral programs and advocate marketing have been in the limelight recently and for good reasons.

    • 1 in 3 people come to a brand through a recommendation, and customers who were referred by loyal customers have a 37% higher retention rate. (Deloitte)
    • Word of mouth is the primary factor behind 20-50% of all purchasing decisions, especially when considering a first time buy or something relatively expensive. (McKinsey)

    But what does all of this mean for you?  Well, although purchasing decisions for your product or service are as complex as ever, a leading factor in your prospect's decision-making process is advocacy from their trusted sources. The question is, are you harnessing the power of your brand advocates to get these quality referrals?

    There are a few quick steps you can take to building a customer referral program so you can start reaping the benefits of referral leads that, on average, are 4-10x more valuable than regular leads, resulting in shorter sales cycles, increased win rates, and larger order sizes (Influitive).

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