4 Tips for Finding Answers in HubSpot [Support Series]

    by Tim Uygungil


    April 27, 2015 at 9:00 AM

    HubSpot Support SeriesFrom both a marketing and software development perspective, HubSpot is never satisfied with the status quo. 

    Whether you're a new HubSpot user or a seasoned veteran, you'll notice that the release of new features and constantly evolving existing features are the name of the game when it comes to using HubSpot. The good news is we also have a broad range of free support and resources to help you stay on top of your cutting-edge software and marketing strategy. Here are some ways you can quickly find answers to your questions when using HubSpot.

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    How to Track Your Offline Sources with QR Codes

    by Sean Marria-Nelson


    April 23, 2015 at 12:00 PM

    qr codesIn the world of print media advertising, calculating ROI used to be rooted in “guesstimates.” Thousands of people passed your billboard every day, but even then, marketers were still left guessing what some small percentage of people who noticed your ad did next. Unfortunately, the people we aim to convert don’t just walk up to us and say, “I saw your billboard on the highway and now I want to engage with your business!”

    Now, technology has made it easy for marketer’s to track and analyze offline activities with the rest of their marketing. With a QR code, you can quantitatively capture an online page visit generated from a print medium. Here, the world of offline media meets online. With this trick you can learn more about how people interact with your business at any offline event - trade show, conference, recruitment function, as well as with regular paid print media.

    In this post, we will walk you through how to track offline conversion paths using QR codes and when they might come in handy for any type of event using print media.

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    How HubSpot's Marketing Team Does Lead Nurturing

    by Niti Shah


    April 21, 2015 at 12:00 PM


    It takes a lot to turn a lead into a customer: multiple interactions on multiple channels, good third-party coverage and reviews, a solid sales team, and much more. So it can be daunting as a marketer to try to build lead nurturing that has a significant, measurable impact on the process.

    At HubSpot, we take a holistic approach to lead nurturing that spans across different channels and stages in the buyer's journey.

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    Airbnb: Lessons from their Rapid Growth

    by Dave Gerhardt


    April 17, 2015 at 9:00 AM

    AirBNB logoThere's been no looking back since Brian Chesky and team launched Airbnb back in 2008.  The company has grown from an idea that people thought wouldn't work (who wants to share someone's apartment?) to one of the fastest growing company's of all time.

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    3 HubSpot Tools You Need to Answer "Is Social Media Worth It?"

    by Ari Plaut


    April 16, 2015 at 3:00 PM

    Social_GrowthAccording to Social Media Examiner's annual Social Media Industry Report, 64% of marketers in 2014 spent more than six hours per week on social media initiatives. In other words, we spend over twenty-five hours in an average month, or a whopping total of thirteen days of our lives each year joining the conversation on Facebook, LinkedIn, Twitter, Google Plus, and others.

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