HubSpot Customer's Ultimate Guide to Improving Search Rankings

    by Sarah Bedrick

    Date

    July 24, 2014 at 9:00 AM

    Rank For SearchIf you’re looking to improve your website’s rankings in organic results, having well optimized website pages is an important first step. However, as any good inbound marketer will tell you, on-page SEO is only one piece of the overall puzzle.

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    Inside Look: How HubSpot's Marketing Team Promotes Content

    by Amanda Sibley

    Date

    July 22, 2014 at 9:00 AM

    blog-editorial

    Creating and launching an entire lead-generation campaign using original content can seem like a daunting task. Even if you have a great piece of content ready to go, you still have to find a way to get that content in front of the right people.

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    So You Just Hired an Agency: Here's How to Start Off on the Right Foot

    by Jami Oetting

    Date

    July 18, 2014 at 9:00 AM

    blog-editorialA version of this post originally appeared on the Marketing section of Inbound Hub. 

    Many of our customers choose to work with an agency to get some help with their marketing. It's a great idea -- you'll get the support you need and some additional marketing expertise to boot.

    But once you pick an agency, how do you make sure you get the most out of that relationship?

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    Setting (and Reaching!) Your Marketing Goals With the Goals App

    by Maggie Hibma

    Date

    July 16, 2014 at 9:00 AM

    blog-editorialGoals are an essential part of a marketer’s success. Marketing goals are like personal goals you set for yourself: Meeting them makes you feel on top of the world. Effective. Inspired. However, missing your goal by a few customers, contacts or visits can incite just the opposite. 

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    No Photoshop? No Problem: 10 Visual Content Tools for Beginners

    by Rachel Sprung

    Date

    July 14, 2014 at 9:00 AM

    image-editor

    This post originally appeared on the Marketing section of Inbound Hub. 

    Design isn't something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. Whether it's a website, some sales collateral, or an ebook, there will be some design expertise required to finish the project.

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