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    When Landing Page Optimization Finally Works [Customer Story]

    by Joe Robison

    Date

    July 29, 2015 at 1:00 PM

    landing page optimizationI’ve read a ton of HubSpot posts on the importance of optimizing your forms, calls-to-action (CTA), and content. Being a marketing team of one means it’s difficult to prioritize what to do first: do I blog, create content offers, upgrade CTAs, fix errors on the website, try new landing pages, or something else first?

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    5 Reasons You Can't Miss HubSpot's Customer Awards at INBOUND 2015 [Enter to Win]

    by Victoria Aviles

    Date

    July 27, 2015 at 8:00 AM

    hubspot-customer-awards-2015

    It's been a big year for HubSpot. And you know who makes that all possible? 

    You, our customers. That's why we're celebrating our customers this year with the launch of our Inaugural HubSpot Customer Awards. The award ceremony will take place at our annual INBOUND event this September in Boston’s Seaport at the BCEC.

    The Awards celebrate customers, both domestic and international, that have demonstrated exceptional growth in the inbound marketing space over the past year.

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    5 Reasons to Not Send Image-Only Emails [HubSpot Support Series]

    by Snaedis Valsdottir

    Date

    July 23, 2015 at 2:00 PM

    If you're like most marketers, you want your emails to appear perfectly formatted when they arrive in your recipient's inbox. But by now, you've probably realized it doesn't always work out that way.

    It can be very, very tempting to create that email as one big image so there's no chance it will have funky characters, or the spacing will be off, or the graphics pixelated. Seems like the solution to your email marketing problems, right?

    Think again.

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    3 Ways HubSpot Keeps Your Website Fast

    by Jeffrey Vocell

    Date

    July 17, 2015 at 10:30 AM

    Fast-Website-Experiences-Matter.pngWhen it comes to your website, speed is everything.

    In fact, according to Akamai and Gomez.com, 40% of visitors abandon a website that takes more than 3 seconds to load. 

    Visitors won't even make it through to your content if the website does not load fast. And what keeps your website from loading fast? If you have really large files, videos, or images on your website, it can add to the size of the page and greatly affect the load time.

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    3 Easy Steps to Writing Follow-up Emails in Less Time

    by Alex Crumb

    Date

    July 15, 2015 at 1:00 PM

    follow-up emails

    We all suffer from only having 24 hours in a day. Chances are, you’re spending a chunk of that time writing emails. Lots of them.
    In fact, we spend 28% of our workday in email, according to McKinsey & Company, and if you’re a marketer, you’re likely rolling your eyes at that amateur percentage.


    Nevertheless, you’d probably like to have 2 hours and 15 minutes back in your day, right?

    Here’s the action: write short emails. The benefits of writing short emails are limitless. Shortening your emails will not only reduce time spent on email composition, it will increase your communication clarity and reduce the necessity to repeat yourself the next day.

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