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What You'll Learn from HubSpot's Content Marketing Certification

by Justin Champion


October 24, 2016 at 2:00 PM

HubSpot's Content Marketing CertificationSince 2004, content marketing has been a hot topic for most online marketers. But content marketing is not a new topic. In fact, one of the first signs of content marketing can be dated back to 4200 B.C. with cave wall publishings on how to stay protected from wild boars. Pretty helpful content if you’re living in the wild and need to stay protected.

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How to use the HubSpot Sales Software Certification to train your team

by Kyle Jepson


October 21, 2016 at 12:30 PM


There's a common thread I've seen running through the teams that use our sales tools. It goes like this:

The sales leader signs up for HubSpot CRM--perhaps because it's free, perhaps because they're already using HubSpot's marketing software. Whatever the case, the leader signs up for the CRM and adds the sales team as users. But nobody on the sales team knows how to use the CRM, and when they ask the sales leader for help, he doesn't know either. So no one on the team ends up using the CRM very effectively.

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6 Exemplary Works in the New HubSpot Project Templates Tool

by Alex Crumb


October 19, 2016 at 3:00 PM

computer-984158_1920.jpgYou'll recognize that hum in the air as a new HubSpot tool coming in for landing. The HubSpot Project Templates Tool now arrived in your portal!

Here's some background: Marketers today still face large challenges outside of typical marketing activities, within and without HubSpot. 

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4 Easy Ways to Boost Your Email Open Rates

by Nitya Bhaskar


October 14, 2016 at 12:00 PM

email open ratesAlthough messaging channels that marketers use are steadily diversifying, email is still one of the most effective tools you can use to get your message across. But getting your marketing email just right takes a lot of time and effort. You need to do everything you can to pique your audience’s interest before you lose your chance to wow them with your message. 

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Introducing HubSpot Projects: A New Way to Learn, Work, and Collaborate in HubSpot

by Marcus Andrews


October 13, 2016 at 9:11 AM

HubSpot ProjectsHubSpot is designed to leverage the hours in your day. It helps you do more with less. We do this through our tools and the Inbound Methodology. Within that methodology, though, the largest challenges marketers face often lie outside of typical marketing activities.

We observed a great deal in unpacking these challenges. Marketers and their teams communicate by email. They manage their projects across diverse apps. They calender their time and production in separate spreadsheets. On top of that, they do the bulk of their content work inside HubSpot. This is scattered and confusing and makes it hard to get things done. So, we set out to fix this.

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