Technology evolves at an extremely fast rate. Over the last seven years, we've seen the introduction of smartphones, responsive design, personalization, and other similar technologies that have had a major impact on how marketers interact with our prospects and customers. But this evolution has also changed your visitor's expectations of their experience with your website.
With this evolution of visitor behavior, technology, and changes in marketing, our landing pages need to stay up-to-date to continue to attract and convert visitors. Today, we'll dive into four best practices to create the most effective landing pages in 2015, and show you how to implement these best practices within HubSpot.