Everything You Can Do With Lists in HubSpot

    by Rachel Sprung

    Date

    January 26, 2015 at 2:00 PM

    list

    Lists are an important part of your marketing. Beyond email sends, lists can help you identify how many contacts in your database have certain traits in common. But HubSpot's Lists App becomes an even more powerful tool when you're using lists to create reports.

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    How to Do Your 2015 Revenue Reporting

    by Rachel Sprung

    Date

    January 23, 2015 at 12:00 PM

    revenue reporting

    We're a few weeks into the New Year, but it isn't too late for some resolutions. 2015 is the year of revenue reporting.

    You may be thinking, why would I care about revenue reporting? My team is measured based on the number of leads we generate, not the amount of revenue the company generates. However, understanding of the amount of revenue your marketing efforts generate towards your bottom line is priceless.

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    Extending Personalization To Your Entire Website

    by Jeffrey Vocell

    Date

    January 22, 2015 at 2:00 PM

    Extending-personalizationPersonalized experiences shouldn't just go half-way or be confined to one-page. Let's take your favorite coffee shop as an example. When you walk-in and they greet you by name then immediately ask about having your favorite coffee that's a remarkable and personalized experience. But what if after that initial encounter, they never greet you by name again, or suddenly forget what your favorite order is?

    That experience may leave you disappointed. After all it's your favorite place, how could they forget?

    Personalizing a single page of your website is very similar to the coffee shop above. After encountering one page that caught your attention, landing on the next page that is not relevant may be confusing or result in leaving the site altogether.

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    3 Awesome Things You Can Do With HubSpot & HubSpot CRM

    by Jeffrey Russo

    Date

    January 20, 2015 at 8:00 AM

    CRM-notificationYou're a HubSpot customer. You've heard about HubSpot CRM. Maybe you are using it yourself, or are even in the process of rolling it out to your team. In thinking about the CRM, one area to consider is what's possible when using the HubSpot CRM and HubSpot marketing software together. Here’s a rundown of three interesting examples of sales and marketing alignment made possible by the CRM.

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    Understanding And/Or Criteria in Lists [HubSpot Support Series]

    by Patrick Wilver

    Date

    January 16, 2015 at 2:00 PM

    HSS_PrimaryContacts lists are an inbound marketer’s bread and butter. You might be using existing lists to manage email recipients for your marketing communications, or to monitor the success of your lead generation efforts.

    Lists will have a variety of faces and functions, and HubSpot’s List App allows you segment your full contacts database to view only the contacts who meet the criteria you’re looking for. The key to building informative and critical marketing lists is understanding the and/or criteria logic that comes into play when utilizing this powerful tool.

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