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    How HubSpot Helps Our Small Marketing Team Appear Massive [Customer Story]

    by Jacob Molz


    September 30, 2015 at 11:00 AM

    small inbound teamThe marketing team at ISS 24/7 had been trying to build a marketing operation that lived up to
    our brand name. Our issue was that we had rudimentary systems in place preventing us from generating much brand awareness. We appeared to be a far cry from reaching our goal of being true industry thought leaders.

    Once we started using HubSpot, things changed. The result: We became a recognizable authority across many verticals in our industry and quadrupled our new contacts rate within a year.

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    A Tour of HubSpot's New Contact Record

    by Jeffrey Russo


    September 28, 2015 at 3:00 PM


    Your contacts database sits at the center of HubSpot. It’s connected to every tool, constantly absorbing new information about your prospects and helping you put that information to use. At the very heart of the Contacts database is the contact record.

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    5 Ways HubSpot's Predictive Lead Scoring Can Improve Your Marketing [New App]

    by Rachel Sprung


    September 24, 2015 at 11:00 AM


    Lead Scoring allows you to give each of your contacts a score that shows how likely they are to close into a customer. The higher the score, the more likely a contact in your database will drive revenue for your company.

    It is extremely helpful for both marketing and sales teams to prioritize their time. Marketing knows exactly what leads to pass along to sales and which leads they need to nurture further. Sales knows who to prioritize based on how high the score is. Sounds simple, right?

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    How Workflows and Premier Services Helped to Delight Our Existing Customers [Customer Story]

    by Brandon Carroll


    September 23, 2015 at 2:00 PM

    customer delightMarketing isn’t in my job title, but that doesn’t mean it isn’t one of my responsibilities.   I am not focused on generating new leads for our sales team, or helping to qualify leads at all. If you look at the inbound methodology, my work revolves around the last section, Delight.

    The Delight stage is all about making your customers pleased with your product that they begin to evangelize you to other potential customers.   I am a Customer Success Manager, so I am tasked with the awesome job of delighting our customers and making sure they squeeze as much value out of our software as possible.  

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    3 Ways the HubSpot Ads Add-on Makes Launching LinkedIn Sponsored Content Easy [HubSpot Support Series]

    by Tram Dao


    September 22, 2015 at 10:15 AM

    HubSpot support seriesSince launching the HubSpot Ads Add-on at INBOUND, we’ve had a ton of questions from customers. One of the most common is “Why should I create my ads in HubSpot?”  In this article, we clear the air by defining the three biggest pain points HubSpot Ads solves.

    In today’s marketing landscape, online ads can be powerful assets to your inbound marketing campaigns. However, launching your first ad can be scary. When we sought out to alleviate this pain by making LinkedIn Sponsored Ads as easy as possible. If you find yourself falling into one of these predicaments, the HubSpot Ads Add-on may be the solution.

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