Your Top 10 Social Reports Questions Answered

    by Maggie Hibma


    December 19, 2014 at 9:00 AM


    Marketers, it's that time of year again.

    I'm not talking about the holidays: I'm talking about end-of-year reporting. It's time to dig in and figure out which marketing tactics made an impact on your business in 2014, and which ones you'll be leaving behind in 2015.

    One of the marketing areas you'll likely be reporting on is social media.

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    4 Best Practices For Effective Landing Pages in 2015

    by Jeffrey Vocell


    December 17, 2014 at 2:00 PM

    blog-editorialTechnology evolves at an extremely fast rate. Over the last seven years, we've seen the introduction of smartphones, responsive design, personalization, and other similar technologies that have had a major impact on how marketers interact with our prospects and customers. But this evolution has also changed your visitor's expectations of their experience with your website.

    With this evolution of visitor behavior, technology, and changes in marketing, our landing pages need to stay up-to-date to continue to attract and convert visitors. Today, we'll dive into four best practices to create the most effective landing pages in 2015, and show you how to implement these best practices within HubSpot.

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    How to Use the SEO Impact Feature

    by Rachel Sprung


    December 11, 2014 at 8:00 AM


    We blog to attract visitors to our website with the goal to convert them into leads and ultimately customers. But blogging isn't just writing an article about our industry. It isn't just writing content that we think will interest our audience. It is so much more than that (and sometimes so much more complicated than that).

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    How to Use Progressive Profiling to Fuel Your Personalization Strategy

    by Jeffrey Vocell


    December 9, 2014 at 12:00 PM

    Progressive-ProfilingPersonalized experiences start with data. That’s why any great personalization strategy always starts with a look into your own data, and how up-to-date it really is.

    In fact, 23% of email addresses decay from your email marketing database each year. As a staple of personalization, if you’re not consistently updating your database contact information or have email addresses that are out-of-date you are not going to make the most of personalized marketing.

    That’s why today, we will walkthrough a strategy for using Progressive Profiling to address and update your database and create killer personalization campaigns.

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    Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals

    by Melissa Nazar


    December 5, 2014 at 10:00 AM

    customize your marketingA version of this post originally appeared on the Marketing section of Inbound Hub. 

    Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Gone are the days of the generic blast email and one-size-fits-all website. Today, three out of four companies personalize their marketing efforts, most commonly across websites and emails.

    And it’s what consumers want.

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