4 Ways To Use Smart Content To Personalize Your Website

    by Jeffrey Vocell

    Date

    November 24, 2014 at 8:00 AM

    185974112A version of this post originally appeared on the Marketing section of Inbound Hub.

    We're now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name. Now, your Facebook News Feed is customized to your interests and behavior, your online purchases are largely influenced by what Amazon's algorithm thinks you'd like, and you can't open up an email without it saying, "Hi [First Name]."

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    3 Reasons You'll Fall in Love With Workflows

    by Maggie Hibma

    Date

    November 21, 2014 at 2:00 PM

    blog-editorial

    If you’re a HubSpot Professional or Enterprise customer, you already have access to HubSpot’s marketing automation app - Workflows. This app can help you with your marketing strategy by automating a set of marketing actions that you’d do yourself, if you had the time, five extra hands and maybe an extra you.

    But if you haven’t dipped your toe into the marketing automation ocean, you may not know how impactful Workflows can be in your life as a marketer. Whether you want to scale the marketing campaigns you’re already doing or equip your sales team with real-time knowledge on their leads, Workflows can help. Here are three reasons to fall in love with HubSpot’s Workflows App.

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    How to Master Your Social Analytics [new Social Reports]

    by Maggie Hibma

    Date

    November 19, 2014 at 2:00 PM

    blog-editorialTwitter, LinkedIn, Facebook, oh my! Social media has become an essential marketing channel for both B2C and B2B companies as part of their marketing strategy. However, only 1 in 3 marketers are able to measure the return on investment of their social activities. That's terrible!

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    Customer Story: Achieving Integration Using HubSpot CRM & Zapier

    by Jeffrey Russo

    Date

    November 17, 2014 at 10:00 AM

    integrationstationIt’s a question that gets talked about, written about, and presented on constantly. In a world where most companies are using different tools to manage different parts of the customer lifecycle, how can you make sure that all of your teams are continually in sync? Is it possible to build a seamless experience from the perspective of your leads and customers, or is that a heady mission that is nearly impossible in practice?

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    How to Build Your Own Customer Resource Center

    by Beckie Moses

    Date

    November 13, 2014 at 2:00 PM

    Build your own knowledge base.What is easily accessible online, full of helpful content, and tremendously informative all over? Sounds like your own resource center to house all of your content to help your customers.

    Creating a resource center (or a knowledge base, as we often call our own) is one of the best ways to give back to your customers while growing your own thought leadership in your industry.

    But how do you build one? Let's cover what makes a good knowledge base, how it helps your business, and how to set up your own. 

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