According to research, 93% of B2B marketers use content marketing, but only 42% are actually effective at it.
Why such a big gap? As with most things, it comes down to a lack of education on what actually works and how to plan and execute on your campaign in the most effective way.
HubSpot recently teamed up with online learning platform Dot Native to create a master class in lead generation. This course is designed to cover the techniques required to plan, create, promote, and measure your content marketing campaigns to ensure their success.
The difference between a good content campaign and a great one can be hundreds of leads. So to make sure yours is the best it can be, this free course will touch on 50 actionable lead generation tips, including:
How to ensure your campaign is aligned with your business strategy