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February 24, 2014 // 8:00 AM

Can a Career in B2B Marketing Be Fulfilling? [SlideShare]

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search-for-meaningOur buddy Doug Kessler is at it again -- this time with yet another fantastic SlideShare presentation that should be required viewing for anyone who calls themselves a B2B marketer.

First, he had us mesmerized by his commentary on crappy content. Then it was his secret ingredient to great content. This time, he's searching for the meaning in B2B marketing. 

Have you ever questioned whether your career is worthy? Let's face it -- our jobs as B2B marketers aren't particularly glamorous or altruistic. "When you were a kid, you never said, 'I want to be a B2B marketer when I grow up.'"

But all that's not to say a career in B2B marketing can't be fulfilling, and that's exactly what Velocity Partners Creative Director and Co-Founder Doug Kessler emphasizes in his latest SlideShare masterpiece, "The Search for Meaning in B2B Marketing."

So whether you are in fact questioning the meaning of your B2B marketing career, or you just want to check out another example of remarkable content, give Doug's SlideShare a look. In it, he shares his 7 sources of meaning -- the things that give him fulfillment and a sense that his work is worthwhile. Something tells me you'll be able to relate, or at least benefit from a little Monday morning burst of inspiration. And if you want to learn more about the genius behind Doug's content creation, we spoke to him one-on-one about it here, and actually called out this very SlideShare, too.

What do you find fulfilling about your B2B marketing career? Share it in the comments!

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Topics: Inbound Marketing Content Marketing

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