I've been not writing this post for a long time.
What I mean by that is -- I've had this post in my head for a long time, but I couldn't think of a way to write it without alienating a lot of people. I might still alienate a few here, but I think I found a productive way to say what I've been thinking about for a while now -- that there are some problems with the "content strategist" title, and it can lead to problems for companies and content marketers alike.
What's between "content creator" and "director"?
That's what's at the heart of this "content strategist" rant for ... Read More
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