It seems every week there is another revelation about how the National Security Agency is collecting pieces of our private lives. When Edward Snowden first went public, we were told the N.S.A. only collects “metadata” — high-level information such as the number called and the length of the conversation. The New York Times subsequently revealed that the N.S.A. also goes directly to the source, bypassing Internet companies and penetrating the fiber ... Read More
Let’s face it: You can put the company logo on just about anything. Coasters, paperweights, pens, mouse pads, stress balls — we’ve seen it all. But if you’re going to really impress your clients with your gift, you’ll have to step away from the generic swag and put some thought into it next year.Read More
Just because everyone else is doing it, doesn’t mean you should, too. There are marketing rules and practices that some consider tried and true, but these eight entrepreneurs try to look past them. For them, tradition, page views and SEO aren’t the only way to run things. Read on to find out what practices they ignore and why.Read More
As we move through these recessionary times, consumers want to be wooed. They can definitely be swayed at shelf, but they are looking to trade up or down depending on their shopping mindset. Brands must be ready and willing to answer the varied needs of their consumers using the right message, the right place and the right time mantra.Read More
Think you can name all the big winter holidays? Don’t be so sure. Thousands of Americans celebrate holidays that simply don’t exist in the marketing world: El Día de los Reyes (also known as The Day of Kings) on January 6, the Orthodox New Year on January 14 or the Day of the Candles on February 2, just to name a few.Read More
Freemium, like so many ideas, concepts and products that we glibly label as new, actually has its roots in the early 1920s when Gillette’s razor and blade patents expired. As a result of the patent’s expiration, Gillette was forced to reduce the prices of its blades and handles to compete. Shortly thereafter, Gillette acquired a new patent for an enhanced blade and improved handle, which the company sold at a higher price.Read More
Tell us about Grok and what differentiates it from other agencies.
Nearly four years ago, my partners Steve Landsberg, Tod Seisser and I formed Grok because we felt that fundamentally there was a faster, better, more enjoyable way to work in advertising. We love solving tough business problems, and we knew we could get to better answers quickly. In a time when clients needed to be more agile and efficient, we were able to build an agency that could deliver on those criteria.Read More
Is playing on people's fears a good practice in advertising? Some might say it's one of the best ways to motivate people. Others might argue that it's one of the only ways. Both would be correct. The problem is that a lot of advertisers go about it the wrong way.Read More
Aside from the agency name, most advertising, digital, branding and strategic consultancy websites are interchangeable. However, eatbigfish’s isn’t. It's a marketing and business development juggernaut. Shouldn’t that be the point?Read More
Tell us about Hubstaff.
Hubstaff aims to provide better data to managers of remote teams to drive decisions. The product tracks time spent on specific projects and lets managers get a deeper understanding of how their remote team works. Hubstaff also takes screenshots and monitors activity levels.Read More
Tell us about The Barbarian Group and what differentiates it from other agencies.
The foundation of The Barbarian Group has always been about “making” and understanding what moves Internet culture. The company was founded more than 11 years ago to create something that had never existed in this space before, and while the industry has changed, the idea remains the same. We invest in strong strategic thinkers and the newest technologies and dedicate time for experimentation across all disciplines. Some of our greatest work and digital products started as internal experiments.Read More
If you’ve worked one day in marketing, you know the consumer sits at the center of every brand’s universe. The consumer’s wants are your wants, and the consumer’s needs are your needs. If a brand can’t be everything the consumer wants, it will wither and die. Or, at least hire a new marketing director.Read More
I have long held the belief that direct response marketing has a branding problem, and this is true now more than ever. As newer generations of marketers come to be, direct response is often relegated to “direct mail.” Of course, we direct marketers know this is untrue and, frankly, shortsighted, but alas, this image remains in the minds of many.Read More
Marketing has historically been separated into “channels,” with respective experts who would each tackle their individual offerings (TV, radio, print, digital, out–of-home, etc.). Unfortunately, this often results in multiple agencies operating in their respective silos, delivering a disconnected experience for consumers.Read More
Scene: A co-worker's going-away lunch. A guy, I'll call him Ned, is rounding up suckers, er...colleagues, to indulge in something called a “fireball” (one would think the name would be warning enough). Now, Ned can sell. It's in his DNA. He coaxes and cajoles, entices, overcomes objections, etc., and the next thing I know, a Fireball is on its way down my gullet. It is the foulest thing I have ever imbibed. It ruins the rest of my day. I can't get the taste out of my mouth. I want to punch him.Read More
With European CIOs and business tech buyers adjusting their spending plans, thanks to slowly improving market conditions, getting yourself on their radar will be a critical first step to securing those all-important 2014 project budgets.Read More
Eyeflow Internet Marketing is a full-service online marketing firm that can put your business in front of the people who need your specific products and services. We utilize the latest, most effective standards and compliant techniques to produce long-lasting, stable results that service a variety of industries and benefit from our specialized, strategic SEO plans designed for each customer based on his or her goals. Whether you are looking for SEO, pay-per-click advertising or social media, our targeted campaigns will generate traffic, create leads and produce a strong return on your investment.Read More
Mobile has completely disrupted not only the way consumers interact with brands but also how brands are reaching and engaging with audiences. For entrepreneurs just launching a business, mobile is one of their top priorities. We asked entrepreneurs how the rise of mobile is changing the way they market their product or service?Read More
I remember hearing the concept of a “party plan” as a youth and can still feel my face scrunching up in confusion and incomprehension. It must have been in the context of a Tupperware party, as that company enjoys an instant association with the concept. The idea is largely credited to Brownie Wise, who devised the party plan system of marketing in the 1950s for Tupperware.Read More
The available technology creates constantly changing digital trends – some that can significantly benefit the business of a startup. New tools that gather analytics data, manage social media presence and help to engage consumers are up for use, as long as you have the means to do so. These entrepreneurs share their thoughts on the popular business marketing tools they wish they had to time to use or focus on more at their own companies.Read More
A lot of hype seems to be directed toward native advertising, aka advertorials or sponsored content — it goes by many aliases. The hype machine really ramped up when it became clear that Yahoo’s purchase of Tumblr was made specifically to monetize the site using native adverts on blogs hosted on the Tumblr platform.Read More
To start, we built mono differently — from the ground up. When we formed mono nearly 10 years ago, agencies were slow, bloated and couldn’t think or work in new and modern ways. Work was done in silos, and as ads were created, everything else was bolted to them – without regard for real engagement, impact or change. Everything was focused on “the work” and the status quo, not helping the client change their business.Read More
We’ve been conditioned to accept that there’s a line that must not be crossed when devising strategy — an imaginary line dictating that media sits on one side and messaging on the other. The idea of a strategy serving two masters is a big no-no! Yet a strategy that does both is, in my opinion, what the marketing world needs now more than ever before. The isolation or siloing of messaging and media strategies leads to increasingly ineffective communication. It leads to ideas that never really reach their full potential or ideas that arrive without context. And it leaves money on the table.Read More
Anyone with an email account knows that commercial mailings have increased exponentially in the past five years, swarming our inboxes with hundreds of messages from retailers and brands we may no longer be interested in hearing from. To shed light on the email overload epidemic, we designed an infographic that documents the meteoric rise of commercial email and those times of the year when we can expect the biggest barrage of messages. By using theSwizzle, even the most inundated consumer can reclaim their inbox in minutes and get back to using their email for what’s most important.Read More
It’s become the new normal in business: do more with less. And for B2B marketers, it is more than a catch phrase — it is reality. Recent surveys of large corporate marketing departments yield the following common challenges:Read More
By now you’ve heard it everywhere — from television to magazines and beyond — buy local. It’s a philosophy that works for retail and restaurants, but can it work for your media buys, too? The answer is yes: Right now, national brands and businesses are getting even greater exposure with the same budget by buying media locally first.Read More
What you are about to hear may shock you. My name is Tony Mennuto. I am the executive creative director of Mister Face. I have made commercials and TV shows and appeared on things like HBO’s “Sketch Pad” and “Late Night with Conan O’Brien.” For 10 years, I performed improv in New York and Los Angeles and still have nightmares about it.Read More
Well, first off, the good news is that advertising has a future. The industry goes up and down, but it won’t be going away. We won’t have to worry about our jobs being taken over by intelligent machines, either (Sorry Siri). The ad business will always require the strategic and creative skills of actual humans. People who are smart, agile, flexible and adaptable; those who have the ability and energy to constantly learn and relearn.Read More
AgencyNet was recently rebranded as TEN. Why was the decision to rebrand the agency made?
Believe it or not, AgencyNet was a pretty cool name back in 1994 when I founded the compny...not so much anymore. Kidding aside, today our service offering is far broader than the “Net,” and our structure doesn't always follow a traditional agency model. We wanted to pay homage to our history while pointing a new path forward. So we flipped the “N” and the “T,” left the “E” and rebranded as TEN.Read More
I saw someone using a payphone the other day. I figured he was just trying to get a clever Instagram shot in hopes of being on a sponsored AT&T post. Nope — he was actually making a call…or making a fake call to avoid an ex-girlfriend. (I’m not sure those things are even connected anymore.)Read More
Having worked in the advertising for nearly 30 years, what has been the biggest change in the industry?
Technology is the obvious answer, but not for the reasons you may think. Before we had the ability to generate ad-like objects on our Macs, we had to show clients sketched ideas. They had to take a leap of faith on what the outcome might be, and they did. Everyone was invested in the IDEA, not the execution. We did this together, as a team. When the outcome surpassed even our wildest expectations, we celebrated together. Clients succeeded; we succeeded; and the relationships flourished. I don't think we have that kind of bond anymore.Read More
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.Read More
I posed a deliberately provocative question on Quora the other day after I read that only 3 percent of creative directors are women: “Can men effectively communicate and advertise to female audiences?” Predictably, there was a handful of safe replies, and the prevailing answer was “a creative team doesn’t have to be the target audience, they just need to know the target audience.” But I couldn’t help question it.Read More
In 2012, marketers focused heavily on creating seamless customer experiences across devices and across channels. Companies evaluated their websites with fresh eyes, taking more time to prioritize and develop comprehensive content strategies and implementation plans before embarking on a web or mobile initiative. Multi-device strategies such as responsive design and hybrid mobile apps were also hot topics throughout the year.Read More
Guess what the marketing and tech worlds don’t need? More talking heads predicting trends and the “next big things.” Guess what this is? A “next big thing” article. Well, kinda. It’s more about things we saw emerge in 2012 that we are curious to see play out in 2013 — things that are fundamentally changing — or will change — the way we operate day in and day out.Read More
It’s been another whirlwind year for agencies both big and small. This year, our contributors gave us insight into everything from client relations to the fight against spec work, as well as some useful tips geared toward everyone from consultants to digital agencies. As brands say goodbye to the traditional agency approach, multiple specialized agencies have become the norm. That, along with changes in both agency compensation and the pitch process, has only reminded us just how volatile the agency world is.Read More
Social media was on everyone’s mind this past year, making headlines online and offline. We saw the rise of Pinterest and Instagram and the fall of Facebook’s IPO. Other big news included Twitter’s restriction of API access, Facebook’s $1 billion splurge for Instagram and MySpace’s rise from the dead. The 2012 presidential election only confirmed social’s true communication potential.Read More
If you’re like most creative people in advertising, you have heroes. Who doesn’t dream of working and learning from the best people in the industry? If you could get them in a room together, imagine what you could learn.Read More
Is your social media marketing all about contests? For many brands, a socially-driven contest is a way to invigorate a fan base while building community and increasing “likes” and followers. But some over-rely on contests, running them as a substitute for developing a thorough social strategy. A contest is a piece of the social media plan, but a brand needs to constantly be thinking, “what’s next?” Getting value from social media contests comes from what you do with the results afterwards.
What is Nimble, and how did you and your team get started in this field?
I have been working on the frontlines of this effort since 1989 when I co-founded GoldMine to develop sales and marketing automation software solutions. 20 years later, I launched what I call the “next evolution in relationship management.” In 2009, I founded Nimble, a Santa Monica-based provider of a web-based “social CRM” system for small- and medium-sized businesses that ties together contact lists, email accounts and calendars with Facebook, Linkedin and Twitter to offer sales and marketing teams a central location to track and manage customer interactions across multiple communication channels. Marketers, rather than salespeople, have made up the core of Nimble’s user base thus far.Read More
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