<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Marketing Blog Posts

How-tos, advanced tips, and practical advice for running successful marketing campaigns.

Agency / January 23, 2014 Why the N.S.A. Scandal Is A Good Thing For Marketers
Why the N.S.A. Scandal Is A Good Thing For Marketers

By Allan Fromen

NSAIt seems every week there is another revelation about how the National Security Agency is collecting pieces of our private lives. When Edward Snowden first went public, we were told the N.S.A. only collects “metadata” — high-level information such as the number called and the length of the conversation. The New York Times subsequently revealed that the N.S.A. also goes directly to the source, bypassing Internet companies and penetrating the fiber ... Read More

Agency / January 13, 2014 Was Your Agency’s Holiday Gift Not up to Par? Save This Gifting Checklist for Next Year
Was Your Agency’s Holiday Gift Not up to Par? Save This Gifting Checklist for Next Year

By Luba Tolkachyov

Let’s face it: You can put the company logo on just about anything. Coasters, paperweights, pens, mouse pads, stress balls — we’ve seen it all. But if you’re going to really impress your clients with your gift, you’ll have to step away from the generic swag and put some thought into it next year.

Read More
Agency / December 20, 2013 Marketing ‘Rules’ We Can’t Help But Ignore
Marketing ‘Rules’ We Can’t Help But Ignore

By Young Entrepreneur Council (YEC)

Just because everyone else is doing it, doesn’t mean you should, too. There are marketing rules and practices that some consider tried and true, but these eight entrepreneurs try to look past them. For them, tradition, page views and SEO aren’t the only way to run things. Read on to find out what practices they ignore and why.

Read More
Agency / November 15, 2013 Just How Valuable Is Free?
Just How Valuable Is Free?

By Andrew Cravenho

Freemium, like so many ideas, concepts and products that we glibly label as new, actually has its roots in the early 1920s when Gillette’s razor and blade patents expired. As a result of the patent’s expiration, Gillette was forced to reduce the prices of its blades and handles to compete. Shortly thereafter, Gillette acquired a new patent for an enhanced blade and improved handle, which the company sold at a higher price.

Read More
Agency / November 13, 2013 POV: Interview with Julie Bauer, CEO of Grok
POV: Interview with Julie Bauer, CEO of Grok

By Jami Oetting

Tell us about Grok and what differentiates it from other agencies.

Nearly four years ago, my partners Steve Landsberg, Tod Seisser and I formed Grok because we felt that fundamentally there was a faster, better, more enjoyable way to work in advertising. We love solving tough business problems, and we knew we could get to better answers quickly. In a time when clients needed to be more agile and efficient, we were able to build an agency that could deliver on those criteria.

Read More
Agency / October 18, 2013 Founder's Chronicle: Interview with Dave Nevogt, Co-founder of Hubstaff
Founder's Chronicle: Interview with Dave Nevogt, Co-founder of Hubstaff

By Young Entrepreneur Council (YEC)

Tell us about Hubstaff.

Hubstaff aims to provide better data to managers of remote teams to drive decisions. The product tracks time spent on specific projects and lets managers get a deeper understanding of how their remote team works. Hubstaff also takes screenshots and monitors activity levels.

Read More
Agency / October 2, 2013 POV: Interview with Sophie Kelly, President of the Barbarian Group
POV: Interview with Sophie Kelly, President of the Barbarian Group

By Jami Oetting

Tell us about The Barbarian Group and what differentiates it from other agencies.

The foundation of The Barbarian Group has always been about “making” and understanding what moves Internet culture. The company was founded more than 11 years ago to create something that had never existed in this space before, and while the industry has changed, the idea remains the same. We invest in strong strategic thinkers and the newest technologies and dedicate time for experimentation across all disciplines. Some of our greatest work and digital products started as internal experiments.

Read More
Agency / September 26, 2013 Direct Marketing is Dead! Long Live Direct Marketing!
Direct Marketing is Dead! Long Live Direct Marketing!

By Deborah Fisher

I have long held the belief that direct response marketing has a branding problem, and this is true now more than ever. As newer generations of marketers come to be, direct response is often relegated to “direct mail.” Of course, we direct marketers know this is untrue and, frankly, shortsighted, but alas, this image remains in the minds of many.

Read More
Agency / September 17, 2013 DRTV: Not Just For Shilling Anymore
DRTV: Not Just For Shilling Anymore

By Mike Powell

Scene: A co-worker's going-away lunch. A guy, I'll call him Ned, is rounding up suckers, er...colleagues, to indulge in something called a “fireball” (one would think the name would be warning enough). Now, Ned can sell. It's in his DNA. He coaxes and cajoles, entices, overcomes objections, etc., and the next thing I know, a Fireball is on its way down my gullet. It is the foulest thing I have ever imbibed. It ruins the rest of my day. I can't get the taste out of my mouth. I want to punch him.

Read More
Agency / August 16, 2013 Founder’s Chronicle: Phil Laboon, Founder of Eyeflow Internet Marketing
Founder’s Chronicle: Phil Laboon, Founder of Eyeflow Internet Marketing

By Young Entrepreneur Council (YEC)

Briefly tell us about your Eyeflow Internet Marketing.

Eyeflow Internet Marketing is a full-service online marketing firm that can put your business in front of the people who need your specific products and services. We utilize the latest, most effective standards and compliant techniques to produce long-lasting, stable results that service a variety of industries and benefit from our specialized, strategic SEO plans designed for each customer based on his or her goals. Whether you are looking for SEO, pay-per-click advertising or social media, our targeted campaigns will generate traffic, create leads and produce a strong return on your investment.

Read More
Agency / August 8, 2013 Party Plan Marketing: From Tupperware to Wine
Party Plan Marketing: From Tupperware to Wine

By Jeff Swystun

I remember hearing the concept of a “party plan” as a youth and can still feel my face scrunching up in confusion and incomprehension. It must have been in the context of a Tupperware party, as that company enjoys an instant association with the concept. The idea is largely credited to Brownie Wise, who devised the party plan system of marketing in the 1950s for Tupperware.

Read More
Agency / June 21, 2013 What Marketing Tactics Startups Wish They Could Implement
What Marketing Tactics Startups Wish They Could Implement

By Young Entrepreneur Council (YEC)

The available technology creates constantly changing digital trends – some that can significantly benefit the business of a startup. New tools that gather analytics data, manage social media presence and help to engage consumers are up for use, as long as you have the means to do so. These entrepreneurs share their thoughts on the popular business marketing tools they wish they had to time to use or focus on more at their own companies.

Read More
Agency / June 4, 2013 POV: Interview with Jim Scott, Co-founder of mono
POV: Interview with Jim Scott, Co-founder of mono

By Jami Oetting

Tell us about mono. What differentiates it from other agencies?

To start, we built mono differently — from the ground up. When we formed mono nearly 10 years ago, agencies were slow, bloated and couldn’t think or work in new and modern ways. Work was done in silos, and as ads were created, everything else was bolted to them – without regard for real engagement, impact or change. Everything was focused on “the work” and the status quo, not helping the client change their business.

Read More
Agency / May 30, 2013 Can One Strategy Really Serve Two Masters? Err, Duh!
Can One Strategy Really Serve Two Masters? Err, Duh!

By Pele Cortizo-Burgess

We’ve been conditioned to accept that there’s a line that must not be crossed when devising strategy — an imaginary line dictating that media sits on one side and messaging on the other. The idea of a strategy serving two masters is a big no-no! Yet a strategy that does both is, in my opinion, what the marketing world needs now more than ever before. The isolation or siloing of messaging and media strategies leads to increasingly ineffective communication. It leads to ideas that never really reach their full potential or ideas that arrive without context. And it leaves money on the table.

Read More
Agency / May 10, 2013 You’ve Got Mail [Infographic]
You’ve Got Mail [Infographic]

By MaryAnn Bekkedahl

Anyone with an email account knows that commercial mailings have increased exponentially in the past five years, swarming our inboxes with hundreds of messages from retailers and brands we may no longer be interested in hearing from. To shed light on the email overload epidemic, we designed an infographic that documents the meteoric rise of commercial email and those times of the year when we can expect the biggest barrage of messages. By using theSwizzle, even the most inundated consumer can reclaim their inbox in minutes and get back to using their email for what’s most important.

Read More
Agency / March 6, 2013 POV: Interview with Tony Mennuto of Mister Face and Sound Lounge
POV: Interview with Tony Mennuto of Mister Face and Sound Lounge

By Jami Oetting

Welcome to The Agency Post. Tell us about yourself.

What you are about to hear may shock you. My name is Tony Mennuto. I am the executive creative director of Mister Face. I have made commercials and TV shows and appeared on things like HBO’s “Sketch Pad” and “Late Night with Conan O’Brien.” For 10 years, I performed improv in New York and Los Angeles and still have nightmares about it.

Read More
Agency / February 25, 2013 The Paradox of Advertising
The Paradox of Advertising

By Steve Landsberg

Well, first off, the good news is that advertising has a future. The industry goes up and down, but it won’t be going away. We won’t have to worry about our jobs being taken over by intelligent machines, either (Sorry Siri). The ad business will always require the strategic and creative skills of actual humans. People who are smart, agile, flexible and adaptable; those who have the ability and energy to constantly learn and relearn.

Read More
Agency / February 5, 2013 POV: Interview with Richard Lent, Chief Innovation Officer at TEN
POV: Interview with Richard Lent, Chief Innovation Officer at TEN

By Jami Oetting

AgencyNet was recently rebranded as TEN. Why was the decision to rebrand the agency made?

Believe it or not, AgencyNet was a pretty cool name back in 1994 when I founded the compny...not so much anymore. Kidding aside, today our service offering is far broader than the “Net,” and our structure doesn't always follow a traditional agency model. We wanted to pay homage to our history while pointing a new path forward. So we flipped the “N” and the “T,” left the “E” and rebranded as TEN.

Read More
Agency / January 16, 2013 POV: Interview with Nancy Hill, CEO of the 4A’s
POV: Interview with Nancy Hill, CEO of the 4A’s

By Jami Oetting

Having worked in the advertising for nearly 30 years, what has been the biggest change in the industry?

Technology is the obvious answer, but not for the reasons you may think. Before we had the ability to generate ad-like objects on our Macs, we had to show clients sketched ideas. They had to take a leap of faith on what the outcome might be, and they did. Everyone was invested in the IDEA, not the execution. We did this together, as a team. When the outcome surpassed even our wildest expectations, we celebrated together. Clients succeeded; we succeeded; and the relationships flourished. I don't think we have that kind of bond anymore.

Read More
Agency / January 11, 2013 Run Your Agency Like a Startup: 10 Tips from Entrepreneurs
Run Your Agency Like a Startup: 10 Tips from Entrepreneurs

By Young Entrepreneur Council (YEC)

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Read More
Agency / January 11, 2013 She-conomy: the Metamorphosis of Feminine Power
She-conomy: the Metamorphosis of Feminine Power

By Josie Brown

I posed a deliberately provocative question on Quora the other day after I read that only 3 percent of creative directors are women: “Can men effectively communicate and advertise to female audiences?” Predictably, there was a handful of safe replies, and the prevailing answer was “a creative team doesn’t have to be the target audience, they just need to know the target audience.” But I couldn’t help question it.

Read More
Agency / January 10, 2013 Your Digital Cheat Sheet for 2013
Your Digital Cheat Sheet for 2013

By Deepak Narisety

In 2012, marketers focused heavily on creating seamless customer experiences across devices and across channels. Companies evaluated their websites with fresh eyes, taking more time to prioritize and develop comprehensive content strategies and implementation plans before embarking on a web or mobile initiative. Multi-device strategies such as responsive design and hybrid mobile apps were also hot topics throughout the year.

Read More
Agency / January 7, 2013 2013 Digital Trends: Commerce
2013 Digital Trends: Commerce

By Ryan Mack

Guess what the marketing and tech worlds don’t need? More talking heads predicting trends and the “next big things.” Guess what this is? A “next big thing” article. Well, kinda. It’s more about things we saw emerge in 2012 that we are curious to see play out in 2013 — things that are fundamentally changing — or will change — the way we operate day in and day out.

Read More
Agency / December 31, 2012 Agency 2012: New Business Development
Agency 2012: New Business Development

By Maura Howard

It’s been another whirlwind year for agencies both big and small. This year, our contributors gave us insight into everything from client relations to the fight against spec work, as well as some useful tips geared toward everyone from consultants to digital agencies. As brands say goodbye to the traditional agency approach, multiple specialized agencies have become the norm. That, along with changes in both agency compensation and the pitch process, has only reminded us just how volatile the agency world is.

Read More
Agency / December 24, 2012 Agency 2012: A Year in Social Media
Agency 2012: A Year in Social Media

By Maura Howard

Social media was on everyone’s mind this past year, making headlines online and offline. We saw the rise of Pinterest and Instagram and the fall of Facebook’s IPO. Other big news included Twitter’s restriction of API access, Facebook’s $1 billion splurge for Instagram and MySpace’s rise from the dead. The 2012 presidential election only confirmed social’s true communication potential.

Read More
Agency / December 4, 2012 After the Like: Getting Value From Your Social Media Contests
After the Like: Getting Value From Your Social Media Contests

By Ben Markowitz

Is your social media marketing all about contests? For many brands, a socially-driven contest is a way to invigorate a fan base while building community and increasing “likes” and followers. But some over-rely on contests, running them as a substitute for developing a thorough social strategy. A contest is a piece of the social media plan, but a brand needs to constantly be thinking, “what’s next?” Getting value from social media contests comes from what you do with the results afterwards.

Read More
Agency / November 15, 2012 Tech Profile: Nimble
Tech Profile: Nimble

By Jami Oetting

What is Nimble, and how did you and your team get started in this field?

I have been working on the frontlines of this effort since 1989 when I co-founded GoldMine to develop sales and marketing automation software solutions. 20 years later, I launched what I call the “next evolution in relationship management.” In 2009, I founded Nimble, a Santa Monica-based provider of a web-based “social CRM” system for small- and medium-sized businesses that ties together contact lists, email accounts and calendars with Facebook, Linkedin and Twitter to offer sales and marketing teams a central location to track and manage customer interactions across multiple communication channels. Marketers, rather than salespeople, have made up the core of Nimble’s user base thus far.

Read More

Subscribe to the Agency Newsletter

Join 35,000+ fellow agency professionals! Get HubSpot's latest agency articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments