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Want to Build Your Brand? Share Your Content.

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What's the best way for a small business to build its brand?

Sharing information -- via blog posts, white papers, Twitter or other platforms -- is a great place to start.

That strategy has certainly worked for Wayne Sutton, a blogger, video podcaster and consultant based in Raleigh, NC. He's built a business by sharing his knowledge. Last week I spoke with him, and he explained that if you share your knowledge, and it's useful, other people will share it, and your brand will spread.

"You don't give everything away for free, but you give some information, and people will share your information," he said.

Wayne pointed out that this isn't just something that works for consultants -- he seen the same dynamics at work for doctors, lawyers and other more traditional professionals.

Here's a recording of my full interview with Wayne.

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Posted by Rick Burnes on Mon, Feb 23, 2009 @ 08:31 AM

COMMENTS

I agree 100% about giving away free information. I'm a strong believer of the saying "you get back, what you give out". Build a blog, write good content for free and spread your knowledge and people will return.  
 
Brandon

posted on Tuesday, February 24, 2009 at 3:07 AM by Brandon Walker - Best Wordpress Themes

I believe use of content is the best way to promote your internet business. Thanks for the great information.  
Wendy

posted on Tuesday, February 24, 2009 at 7:52 AM by Wendy Sizemore

As a owner of a budding business, I now realize QUALITY website SEO is top priority when building your brand. Hubspot is forthright in SEO advise. I'm a believer, Listen to them, they know their trade.

posted on Tuesday, February 24, 2009 at 8:34 AM by Cathy Moss

The concept of Giving Value First Has merit. 
 
http://davidpylyp.com 
 

posted on Tuesday, February 24, 2009 at 3:22 PM by david pylyp

thanks for the info and the blog, very informative and helpful

posted on Wednesday, February 25, 2009 at 4:50 AM by kursus bahasa inggris

we are still deciding on whether or not to do Twitter, but the more I read blogs and see things like this, it makes me feel like it could be great for us. 
 
 
 
But we are such a small company and worry about having any followers...we wrote an article describing our issues...any advice for us? 
 
 
 
http://blog.officeclip.info/2009/02/to-tweet-or-not-to-tweet/

posted on Thursday, February 26, 2009 at 1:50 PM by Victoria

I have Codes To Have your own NetTrav Site. For Free 1-302-644-1318 This will give you access to get wholesale and below prices.

posted on Friday, February 27, 2009 at 2:50 PM by Walter Smith

This is so true Rick, thanks for sharing.

posted on Saturday, February 28, 2009 at 1:45 PM by Michael Ray Hopkin

Very interesting video. Definitely useful. Thanks for the post.

posted on Wednesday, June 17, 2009 at 1:14 AM by Justin

Thanks for share, well done ,,Nike air max 90 running shoe,

posted on Tuesday, August 11, 2009 at 10:43 PM by serenalin

Comments have been closed for this article.