What's the best way for a small business to build its brand?
Sharing information -- via blog posts, white papers, Twitter or other platforms -- is a great place to start.
That strategy has certainly worked for Wayne Sutton , a blogger , video podcaster and consultant based in Raleigh, NC. He's built a business by sharing his knowledge. Last week I spoke with him, and he explained that if you share your knowledge, and it's useful, other people will share it, and your brand will spread.
"You don't give everything away for free, but you give some information, and people will share your information," he said.
Wayne pointed out that this isn't just something that works for consultants -- he seen the same dynamics at work for doctors, lawyers and other more traditional professionals.
Here's a recording of my full interview with Wayne.
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Brandon Walker - Best Wordpress Themes 4:07 AM on February 24, 2009
I agree 100% about giving away free information. I'm a strong believer of the saying "you get back, what you give out". Build a blog, write good content for free and spread your knowledge and people will return.
Brandon
Cathy Moss 9:34 AM on February 24, 2009
As a owner of a budding business, I now realize QUALITY website SEO is top priority when building your brand. Hubspot is forthright in SEO advise. I'm a believer, Listen to them, they know their trade.
david pylyp 4:22 PM on February 24, 2009
The concept of Giving Value First Has merit.
http://davidpylyp.com
Victoria 2:50 PM on February 26, 2009
we are still deciding on whether or not to do Twitter, but the more I read blogs and see things like this, it makes me feel like it could be great for us.
But we are such a small company and worry about having any followers...we wrote an article describing our issues...any advice for us?
http://blog.officeclip.info/2009/02/to-tweet-or-not-to-tweet/
Walter Smith 3:50 PM on February 27, 2009
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Michael Ray Hopkin 2:45 PM on February 28, 2009
This is so true Rick, thanks for sharing.
Justin 2:14 AM on June 17, 2009
Very interesting video. Definitely useful. Thanks for the post.