The last time I logged into my Facebook account, I noticed an ad for a charity and that five of my friends had donated to that charity. Then I went to one of my favorite ecommerce sites that showed me products it knew I was interested in. Everywhere I go on the web, I find more things that are of interest to me – and that’s not because I am any better at searching than I was a few months ago.
What’s happening is the evolution of personalization. As a marketer, I know that the more targeted and personal I can get with my messaging, the better able I am to convert prospects into customers.
In ThoughtLead’s latest Future of Marketing series, 60 speakers (including HubSpot's own Mike Volpe) spoke for 60 minutes about the personalization revolution. These weren’t just marketers speaking. The roster included industry analysts, leading technologists, CEOs, authors, and bloggers.